For the last 12 months, Dodo Pizza Oxford’s average employee turnover rate was 75.3%. This is lower than the rates typical in the quick service industry, where exceeding 100% is considered critical but not unusual. We achieved these results not by chance, but through deliberate practice. In this post, I want to share a few things we do to secure employee retention at Dodo Pizza and make people stick with us.
Let’s admit it: we chickened out. Two years ago, our team came up with a business model for Dodo Pizza that awed us. We aimed to offer a much better product for delivery, but for the same price people usually pay. Just before the launch, we pulled the plug and raised our prices. Now, with opening a new pizzeria in Southaven, we’re giving our old spunky idea a second chance.
Everyone thought the idea was as genius as it was simple. We all believed in our product and expected that after trying our pizza, nobody could fight the temptation to order and devour it again. So half a year ago, we threw our cap over the mill and offered a free pizza to literally each Oxonian who had never ordered from Dodo Pizza before.
I figured it would be cool just to work behind the scenes for a little while and then get back to writing this blog with some breaking news. And here I am with an announcement: we’re opening our first dine-in Dodo Pizza restaurant in the US. If you’ve followed our story for a while, you might be perplexed, because we’re doing something we said we wouldn’t ever do. Why the sudden change of heart?
As you’ve probably already noticed, we disappeared from this blog for quite a long time. The reason is that we’ve been busy. Oxford is a college town in Mississippi where things get crazy during the fall. Students are back, and even more importantly, the football season takes off. Now it’s over, and we can finally catch our breath and sum everything up.