Tag: Без рубрики

08 October 2018

Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

Big news! Now you can study the monthly sales of any Dodo Pizza shop right on our website. Other companies deem such numbers confidential—we at Dodo make them public.

Go to the home page, scroll down to the last part of the page, pick a country, city, and pizzeria—and see its sales graph in the local currency or in US dollars.

The website gets its data via APIs straight from Dodo IS, our internal IT system. Dodo IS processes every order we get, so the numbers will remain accurate and can (and will) be automatically updated on the first day of a new month.

If you give it a try, you may learn that, for example, in September, Tallinn-1 in Estonia saw €97,000 in sales, while Brașov-1 in Romania gained $107,000 and Syktyvkar-1 in Russia, our chain’s first unit, netted $109,000.

This is a beta; we’ll continue to work on improving the performance of the service. And more graphs are to come—the next one will probably be the top 100 pizza shops in the chain in terms of sales.

If you wonder why we make these precious data public and easily accessible, check out a post where we describe Dodo Pizza’s commitment to radical transparency.

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21 September 2018

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

This Sunday, September 23, we’re carrying out the biggest event in our history—National Pizza Day. At most of our stores in more than 150 cities in Russia, we’ll be selling pizzas for just 100 rubles a pie (about $1.50).

On this day, most of our partners, managers, marketers, analysts, and other typical office inhabitants will be helping our teams in the pizza shops—taking orders or making and delivering pizzas. I’ll be lending a hand in our first corporate pizzeria in downtown Moscow from 11am to 2pm. Stop by at Novoslobodkaya 46 and I’ll personally make a pizza for you!

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05 September 2018

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

11,425,645 rubles (around $167,000) was netted by Dodo Pizza Anapa in August (Anapa is a popular resort in Russia, on the northern coast of the Black Sea). 28 thousand pizzas were made there last month—around 900 a day on average. It’s an absolute record in our chain at the moment. Sergey Reuk and the team 💪🔥!

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27 July 2018

Dodo Pizza to roll out open customer ranking for every pizzeria
Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

A few days ago, a video went viral on the Russian web. It showed an employee of one of the world’s most respected pizza chains while he was receiving a dough shipment. At one point, a tray falls, and a few dough balls roll out on the road. The employee picked them up, shook the dirt off, put them back on the tray, and carried it to the pizza shop. The camera rises, and we see the company’s slogan promising the best ingredients. The curtain falls.

It’s a true story, and it’s my scariest nightmare. How can we be sure that something like that will never happen with our chain?

Companies grow when they focus all their attention on their customers. Companies grow when their founders are hell-bent on making the best product on the market and try to win every customer. Then, they make some money, open fancy offices, go public…. The founders change aprons for expensive suits and forget about their customers. And then companies start dying.

We don’t want to become one of these companies—and we have a big idea that should help us avoid such a destiny. This week, Ivan Tikhov presented it during our annual Dodo Pizza Partners and Managers Meetup. This year, we’re going to create a tool that won’t allow us to ever forget about customers, no matter how big we become.

It’s a simple tool. But it takes some courage and transparency to implement it. So, what will we do?

40% of our sales already come through our mobile app. Soon, it will start accepting orders not only for delivery but also for dine-in, and this number will increase. We’re also working on our pilot pizza shop in China where there will be no cash desks and cashiers at all—all our orders will go through our app on WeChat. Overall, our team expects that in some not so distant future, 100% of our orders will go through our app—all over the world.

The mobile app allows us to communicate with our customers directly. So we’ll start asking them about every order they placed at Dodo Pizza and encourage them to rate it. We’ll make sure that the vast majority of our customers will be giving us feedback. And this feedback will become the most important metric for our business. It will be more important than sales, profits, or stock value.

We’ll also burn our bridges and make this feedback public. Accumulated in a ranking system, it will be shown on our website and in the app for every pizzeria in our chain—even if for some pizza shops it happens to be not that great. This approach won’t give us any chance to do a poor job when serving our customers. It will allow us to never forget about the main goal of this business—serving people the best way possible.

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09 July 2018

From Canada to Australia: making Dodo Pizza a global franchise

How we form partnerships all over the world

Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

We now receive requests for our franchise from all over the world—from Germany and Nigeria, Canada and Australia, Switzerland and the UAE….

These emails prove to us that people from different countries have started to see the same value in what we’re building (our cutting-edge IT system, up-to-date branding, and agile business culture based on radical transparency).

The question is: what should we do with these requests? The Dodo Pizza brand is already present in 10 countries, from the United States and China to Lithuania and Romania. And to an outsider, our choice...

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How big a business
is Dodo Pizza

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Please review our privacy policy. At each Dodo Pizza unit, every purchase goes through Dodo IS, our internal IT system. On this dashboard,
we streamline our financial data right from Dodo IS. Local currencies convert to US dollars in real time based on the rates provided by currencylayer.com.
The numbers might vary from our other management accounting data published in other sources due to the differences in currency
exchange rates and calculation methods.

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