Let’s admit it: we chickened out. Two years ago, our team came up with a business model for Dodo Pizza that awed us. We aimed to offer a much better product for delivery, but for the same price people usually pay. Just before the launch, we pulled the plug and raised our prices. Now, with opening a new pizzeria in Southaven, we’re giving our old spunky idea a second chance.
I figured it would be cool just to work behind the scenes for a little while and then get back to writing this blog with some breaking news. And here I am with an announcement: we’re opening our first dine-in Dodo Pizza restaurant in the US. If you’ve followed our story for a while, you might be perplexed, because we’re doing something we said we wouldn’t ever do. Why the sudden change of heart?
As you’ve probably already noticed, we disappeared from this blog for quite a long time. The reason is that we’ve been busy. Oxford is a college town in Mississippi where things get crazy during the fall. Students are back, and even more importantly, the football season takes off. Now it’s over, and we can finally catch our breath and sum everything up.
Dodo Pizza’s headquarters is starting a new round of negotiations with investors. We’re growing globally (for instance, Dodo Pizza opened in China in June) and need a few more millions to feed our expansion. As part of this process, our small American branch, which now consists of only one pizzeria in Oxford, was asked to outline a long-term plan for the US market.
Dodo Pizza has been working in Oxford for more than a month. That gives us the opportunity to perform an intriguing experiment and compare our actual results with our now half-a-year-old expectations. In a startup, such a task always brings the joy of discovery because after launching your business, you’re doomed to face something totally unexpected.