Tag: Marketing

18 April 2018

Dodo Pizza to invest $1.6 mln in its first national campaign on TV

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

This week, we’ve launched our first national ad campaign in Russia. It’s a huge step forward for the company, a new level, and on top of that, a great opportunity for our brand. Why?

It’s simple. Dodo Pizza has become the first brand to be promoted on national TV in the “pizza” category. Previously, our competitors aired their commercials only in regional blocks (for example, only in Moscow). Nobody did it across the country before us.

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12 September 2017

How to market a restaurant...without marketing it

How to market a restaurant...without  marketing it
Alena Tikhova

Alena Tikhova

CEO of Dodo Pizza USA || We’re building a next-level global company: an IT-driven pizza chain based on unorthodox management practices and the principles of unprecedented transparency. Dodo Pizza now unites more than 260 pizza shops in 10 countries.

How big a business
is Dodo Pizza

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0 stores in


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