I figured it would be cool just to work behind the scenes for a little while and then get back to writing this blog with some breaking news. And here I am with an announcement: we’re opening our first dine-in Dodo Pizza restaurant in the US. If you’ve followed our story for a while, you might be perplexed, because we’re doing something we said we wouldn’t ever do. Why the sudden change of heart?
As you’ve probably already noticed, we disappeared from this blog for quite a long time. The reason is that we’ve been busy. Oxford is a college town in Mississippi where things get crazy during the fall. Students are back, and even more importantly, the football season takes off. Now it’s over, and we can finally catch our breath and sum everything up.
Actually, we hit it in June. But it took a while for our finance people to crunch the numbers and come up with the P&L spreadsheet for June. Our business plan published almost a year ago predicted that the pizzeria would lose money for at least half a year. Lately, we had a hunch that the forecast was probably too pessimistic. Still, $1,791 in profits in June took us all by surprise.
Dodo Pizza’s headquarters is starting a new round of negotiations with investors. We’re growing globally (for instance, Dodo Pizza opened in China in June) and need a few more millions to feed our expansion. As part of this process, our small American branch, which now consists of only one pizzeria in Oxford, was asked to outline a long-term plan for the US market.
Oxford has halved. Students are out of town for the summer, and our sales have dropped. It’s high time we think about what will happen when they get back. Nothing good, I have to admit.