It’s time to sum up the results of 2017 for Dodo Pizza. The main point: we haven’t made it.
In the beginning of 2017, we publicly set an ambitious goal: end the year with 400 pizza shops in the chain. This number looked insane and fantastic, but we did the math and came up with a solid plan that made it look doable.
We have always been setting challenging goals to hit in order to push ourselves out of our comfort zone and come up with unconventional solutions. We’ve worked hard. We’ve done probably everything we could. But we didn’t succeed.
Read more “2017 results for Dodo: 280 pizza shops (+126), $109 mln in sales (116% growth)”
Dodo Pizza makes its monthly sales for every pizza shop public. We do this as a part of our open-book management practice. You can always find all the data in the Dodo Pizza monthly sales spreadsheet, which has just been updated with the November results. Let me highlight a few noteworthy figures.
Read more “Dodo Pizza in November: one store’s biggest sales ever”
Let’s admit it: we chickened out. Two years ago, our team came up with a business model for Dodo Pizza that awed us. We aimed to offer a much better product for delivery, but for the same price people usually pay. Just before the launch, we pulled the plug and raised our prices. Now, with opening a new pizzeria in Southaven, we’re giving our old spunky idea a second chance.
Read more “Do or die: our plan for Southaven”
Everyone thought the idea was as genius as it was simple. We all believed in our product and expected that after trying our pizza, nobody could fight the temptation to order and devour it again. So half a year ago, we threw our cap over the mill and offered a free pizza to literally each Oxonian who had never ordered from Dodo Pizza before.
Read more “Why giving away free pizzas hasn’t worked for us”
I figured it would be cool just to work behind the scenes for a little while and then get back to writing this blog with some breaking news. And here I am with an announcement: we’re opening our first dine-in Dodo Pizza restaurant in the US. If you’ve followed our story for a while, you might be perplexed, because we’re doing something we said we wouldn’t ever do. Why the sudden change of heart?
Read more “Game-changer: we’re opening a dine-in restaurant”