Wow, that’s a long, scary line. Strangely enough, all these people aren’t waiting for a new iPhone. Do you recognize the bird on the sign over there? Yep, it’s Dodo! And this is a Dodo Pizza Day in a town across the ocean.
Almost any new idea looks cool—until you start implementing it. Our cool idea was to sell milkshakes at Dodo Pizza. And back when we first started, the logic seemed cogent. Americans love milkshakes. Nobody in the pizza delivery business sells them. And most importantly, milkshakes perfectly fit our trendy concept.