The movie

This movie is worth $1 million. At least that’s what we think. In 2013 Dodo Pizza was already a fast-growing chain of more than 20 pizzerias in Russia. Our core idea was to use the advantages of new technology, such as tablets and a cloud IT-system, and to re-build the whole fast-food business from the ground up.

It proved its value and we needed money to scale our success. We decided to raise 80 million roubles (more than $2 million) via crowdinvesting. Nobody did it in Russia before. We wanted to provide as much information about our ideas, values and plans as we could. Then the idea of making a movie came.

We shot the movie and put it on the web-site made for prospective investors. It did very well.

An investor, working for one of the venture capital firms, declared that we wouldn’t raise more than $100,000. I offered a bet — if we do, one day he would work at Dodo Pizza taking orders. This spring he had to spent a day working for us because we raised even more than we planned.

Read the full story about how we got $1 million and even more on this blog, and subscribe to our newsletter to get weekly updates about our US journey to a $300 million revenue.

How big a business
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Please review our privacy policy. At each Dodo Pizza unit, every purchase goes through Dodo IS, our internal IT system. On this dashboard,
we streamline our financial data right from Dodo IS. Local currencies convert to US dollars in real time based on the rates provided by
The numbers might vary from our other management accounting data published in other sources due to the differences in currency
exchange rates and calculation methods.

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