How to reinvent franchising with tech and transparency

The story of Dodo Pizza — a digital-first pizza delivery franchise
Sales

1

$

Total sales
3

$

PIZZA SHOPS
3

 

Our sausage pizza goes to trials

Our sausage pizza goes to trials

11 December 2015

Alena Tikhova

Dodo Pizza partner

Alena Tikhova

Launching a pizzeria, you have to do tons of different things. It’s easy to forget that only one thing will matter in the end. You can rent the best location in town, come up with some smart IT solutions, and even use drones to make fast deliveries. But it won’t make any difference if your pizza tastes like a cheesy sock. Good taste is the ultimate goal. For the last few months, the Dodo Pizza team has been working hard to perfect our recipes and find the best ingredients. Of course, we wanted to make sure that this last element—our pizza’s taste—is done right.

So we’ve worked up the nerve to put our 12-inch sausage pizza to a live test and bring it to the 2nd Annual Southeast National Pizza Trials.

Our sausage pizza goes to trials

The trials take place in Chattanooga, Tennessee. It’s only a 5-hour drive from Oxford. So, this week, I hit the road. Chattanooga turned out to be a beautiful place.

Our sausage pizza goes to trials

Mellow Mushroom in downtown Chattanooga became the home for this two-day event. The first day is for non-traditional pizza trials. Since Dodo Pizza focuses on seven classic recipes, we decided to simply skip this part of the competition.

Our sausage pizza goes to trials

The winners of the non-traditional pies day. 1st prize went to Jason Samosky from Samosky’s Homestyle Pizzeria.

On the second day, the contestants presented their traditional pizzas. That’s where we saw an opportunity to show off our achievements and get some feedback from pizza experts.

Our sausage pizza goes to trials

My workplace for the day. Each competitor had one hour prep time and twenty minutes to bake and present a pie to the judges.

Our sausage pizza goes to trials

Our recipe for our 12-inch sausage pizza: sausages, mushrooms, marinara sauce, 50/50 mozzarella-provolone cheese blend. As simple as it sounds. Every pizza was evaluated based on five criteria: crust, base/sauce, toppings/ingredients, cheese, and overall creativity.

Our sausage pizza goes to trials

This is me presenting our traditional sausage pizza to the judges; it’s very similar to the one you’ll find on the menu of the Dodo Pizza store in Oxford. It didn’t win, though we got a pretty high score—41 points out of 50 (the winner got 48).

Our sausage pizza goes to trials

We received good scores for the crust, sauce, and toppings. But the cheese became an issue—we had to deal with a deck oven at Mellow Mushroom, but our cheese is intended for a conveyer oven, so it wasn’t perfect in the deck.

Our sausage pizza goes to trials

And the judges decided that we lack overall creativity (no hard feelings—our pizza was a basic one, and we do that on purpose). Frank Baird from Cleveland, Ohio even set his pizza on fire!

I did get some words of encouragement in lobby interviews, though. Many people told me that it could be a hit on the market if we bring our artisan pizza into the delivery business—nobody has done anything like that yet.

Our sausage pizza goes to trials

Gino Rago is presenting the winning traditional pizza to the judges.

Our sausage pizza goes to trials

Now Dodo Pizza’s name is in US pizza history.

Our sausage pizza goes to trials

Looking forward to competing next year. Now, back to work! Dodo Pizza Oxford’s grand opening is coming up.

Photos: kindly provided by PMQ Pizza Magazine’s crew.

Recent posts

Dodo Pizza business live data
12-month Sales
$214,598,437
locations
439
Countries
11
Refresh
Get Dodo Pizza monthly
financial report
Sales and store count, year-over-year growth, P&L, and other key data of one of the world’s fastest-growing and most transparent pizza chains