How to reinvent franchising with tech and transparency

I’m in Norilsk, Russia. Beyond the Arctic Circle. Almost at the edge of the world. Sometimes it feels like you’re in a sci-fi post-apocalyptic movie. Enormous shabby buildings, wide streets, boundless tundra on the horizon. We wade through the squalls of rain, and we end up in a warm, welcoming place offering delicious pizza and decent coffee with smiling people and a playroom for kids. Entrepreneurs do change the world. So many thanks to Eugeniy Papushev, our partner in Norilsk. He assumed the risks and created something that hadn’t been there before. It wasn’t easy. Just imagine it: pizza sauce and flour for the pizzeria are delivered by ships through the Northern Sea Route, and fresh vegetables—by air on planes. I’m thrilled that this pizzeria is showing profits and Dodo Pizza made this stern city a bit brighter, warmer, and more cheerful. It’s the utmost pleasure of our business.