How to reinvent franchising with tech and transparency

Departing for Nigeria. Nigeria is a country with the highest GDP in Africa. Oil, 190 million citizens, 13 million of them in Lagos, which is considered one of the world’s most dangerous cities. You better steer clear of certain districts there. At the same time, Nigeria is a market for the future. It will see growth for sure. Domino’s Pizza is already building its business there. Their unit in Abuja, the country’s capital, is among the most profitable pizzerias in the whole global chain. There are no other international pizza brands in the country—yet. We’re going to Lagos at the invitation of prospective partners who are building a food retail business in the country and are interested in Dodo. We want to get to know each other better, study the market and experience it firsthand, and make a decision on our partnership in bringing the Dodo Pizza brand to Nigeria.