How to reinvent franchising with tech and transparency

Nigeria. You leave the British Airways plane and simply enter a different world. I’ve seen rough places, but compared to this country, they were just Disneylands. It doesn’t even look like Russia in the 90s. It’s a real stern Africa. I realized that this wasn’t a game when two cars arrived to pick us up at the airport—a black Land Cruiser and an off-road vehicle with a flasher. It was full of guys in uniform with assault rifles. They escorted us up to our hotel encircled by a huge metal fence in the city’s richest district. We were driving through this city, strangely dark, but filled with cars and people jumping in front of the vehicles stuck in traffic jams to offer some snacks. From the highway, we saw a glowing and enormous Domino’s sign. For now, they are alone here, but the first Pizza Hut is opening soon… It’s a country of big risks and opportunities.