How to reinvent franchising with tech and transparency

The story of Dodo Pizza — a digital-first pizza delivery franchise
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Marlon Huerta  at Dodo Pizza in Memphis

Marlon Huerta at Dodo Pizza in Memphis

28 February 2019

Fyodor Ovchinnikov

Dodo Pizza CEO

Fyodor Ovchinnikov

The world is getting smaller. On Sunday, Marlon Huerta (photo: left) visited our pizzeria in Memphis, Tennessee. Marlon is a businessman and manager from Chile where he had built the world’s most successful Papa Johns master franchise. Then it was sold to a private equity fund, and he went on to work on Papa Johns pizzerias in Spain. Now Marlon and his partner are building a new and very hot fast casual pizza chain in Chile called Melt Pizza. The project was launched in May 2018, and they have opened 11 pizzerias already; eight more are awaiting approval from Chile official agencies. Now that’s what I call speed! 🦄 🍕 We’ve invited Marlon to visit us in Russia. Pizza connects people… #pizzabrothers

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