How to reinvent franchising with tech and transparency

The story of Dodo Pizza — a digital-first pizza delivery franchise



Total sales




About Dodo Pizza and this blog


I’m Alena Tikhova, one of the scribblers on this business blog and a driving force behind the team running Dodo Pizza, an artisan pizza delivery in Oxford, MS.

With this blog, we aim to help other fellow entrepreneurs who are on the quest of growing their business. We know from experience that running one restaurant or delivery can be an excruciating adventure, but growing it into ten is a completely different game.

Our dream is to build a small IT-driven chain that can raise the bar for the market, compete against the giants, and make a difference in the community.

We don’t know all the answers, but we try things, get results (sometimes inspiring, sometimes appalling), and share all the lessons we learn on this blog. All our posts we support with financial and marketing data, so you can draw your own conclusions.

We’re building Dodo Pizza as a 100% transparent company. You can have a look-see inside our kitchen via webcam, track our sales, and even study our P&L that we update monthly.

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to keep up to date with every new post on the latest news about the Dodo Pizza adventure.

You can always reach me on my Facebook page.