We’re missing something. That’s what our team has been thinking while working on this blog lately. And rightly so, because actually, we’ve been missing a lot. Dodo Story was created as a management blog for a global audience of entrepreneurs and leaders. From day one, the blog covered the story of our American branch from the management point of view, which was quite a ballsy attempt to barge into a crowded pizza market in a small college city in the States (Oxford, Mississippi, to be precise). We had our moments on this blog…
“I’m not the only one who deals with such a mess.” Doesn’t this revelation help? Sometimes, when managing a restaurant, we need just that—to know that we’re not alone. Sometimes, we seek guidance or inspiration. All that can be found online nowadays. Coming across useful pro resources, though, may be tricky in the abundance of websites made for those who simply love to eat. So in this post, we’d like to share a few of the best restaurant management blogs we find practical and inspiring—the ones we actually read despite being swamped in our daily routine.
My father has never been to America and hasn’t met a single American in his entire life—and yet my dad is pretty sure that he knows everything about America and the Americans. He’s seen many movies, he’s heard some stories on the news, he’s read a few books—and now Dad is of the opinion that he doesn’t need anything beyond that to make his judgment. Here’s the thing. There are millions of people like him all over the world.
It was an obvious and frightening risk, but we plucked up our spirits and took a leap of faith. The Dodo Pizza grand opening was coming, and we had to decide how to let people know that there is a new pizzeria in town. We could place some ads in local newspapers. We could give away flyers on the streets. We could launch an online contest. But instead of all this common marketing stuff, we decided to try out just one thing: give a free pizza to each of the 500 people who signed up for our pizza trials.
Some folks say that we will fail in the US because we don’t know the market. And that’s (partly) true. We don’t. That’s why we’ve decided not only to open a pizzeria in the US, but to set out on the Dodo Pizza expedition.