21 May 2018
“It will be a goldmine”
How Yuri Kostin turned things around at a failing Dodo Pizza shop
Twice he almost cried because of Dodo Pizza. First, after reading a book about the company’s founder, Fyodor Ovchinnikov. Second, when washing the dishes at Dodo Pizza in Pargolovo in the suburbs of St. Petersburg.
Yuri Kostin didn’t consider himself a softy. He used to work at a market. He handed out leaflets in the streets and helped with the family business. He grew up in Syktyvkar, Russia, earned a scholarship in Sweden, and studied and worked in Finland. He now was a father of three kids.
An arduous toil couldn’t scare him off. Otherwise, he wouldn’t have come to work in the kitchen. But everything he saw in this kitchen simply appalled him and seemed unthinkable for a place with an orange bird on its logo and two short words: Dodo Pizza.Read more