Denis Chernobaev says that his world has turned upside down since he got a new job. That job was nothing fancy: Denis became a pizza shop manager. Not that much of a career move for a guy who used to work at Mars and enjoyed all the office perks such a legendary global company can offer. I hopped on a call with Denis to chat about why he traded Mars for Dodo Pizza — and what an office manager can learn if he becomes a person whose job is to follow the office’s orders.
Dodo Pizza makes its monthly sales for every pizza shop public. We do this as a part of our open-book management practice. You can always find all the data in the Dodo Pizza monthly sales spreadsheet, which has just been updated with the November results. Let me highlight a few noteworthy figures.
Okay, we’ve been in the pizza business for almost seven years. And recently, we asked ourselves: in general, how popular is pizza in Russia—our home country, where Dodo Pizza is the market leader?
With more than 230 deliveries, we now have the biggest pizza chain in Russia. Today, the Dodo brand is present in the capital, as much as in Russia’s regional centers and small towns from Kaliningrad, the country’s western outposts, to the Far East. If anyone has the data to answer this question, it’s us.
So our team crunched some numbers, and it turned out that…
When somebody mentions gemba, it always makes me think of veggie smoothies. You know you should drink them because they are super healthy. But you never do.
Too much trouble and not as tasty as a greasy bun with some fried beef and cheese from the fancy burger joint around the corner.
Have no doubt: gemba is as healthy for your company as the smoothies are for your body. Yet while millions tout the benefits of the gemba process and continuous improvement and hammer home again and again how good it is to go to gemba, mere dozens put these ideas into practice.
So stupid of us: Americans love picking toppings and making their own pizzas, and we didn’t allow them to do that.