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12 September 2017

How to market a restaurant...without marketing it

How to market a restaurant...without  marketing it
Alena Tikhova

Alena Tikhova

CEO of Dodo Pizza USA

People often ask me how we’ve done it. We barged into a crowded market with a generic product. We didn't have any brand. We didn't spend oodles of money on advertising, coupons, and promotions, like our competitors were doing. And while usually in our industry others go out of business in six months or a year, we saw profit in the second month. A year and a half later, we are still in business—and expanding. In this post, I'll tell you how to market a restaurant without marketing it or at least how we did it—and how you can...

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20 August 2017

Menu development: Why Dodo Pizza is going beyond pizza

Menu development: Why Dodo Pizza is going beyond pizza
Alena Tikhova

Alena Tikhova

CEO of Dodo Pizza USA

We started in 2016 with a radical idea of selling only seven pizzas. It worked much better than even our friends predicted. And we’ve been quite reserved in our menu development, having introduced only two new pizzas since our grand opening. But now the Dodo team’s going rogue, adding salads and milkshakes to the table in our second shop in Southaven. In this post, I want to explain the logic behind our revamped menu strategy and also open a conversation about how new dishes should be invented, tested, and launched by a restaurant team.

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09 August 2017

Measuring employee engagement: what we learned when we asked our team what they think of us

Measuring employee engagement: what we learned when we asked our team what they think of us
Alena Tikhova

Alena Tikhova

CEO of Dodo Pizza USA

The task of measuring employee engagement and satisfaction can sound like a total snooze—especially for those entrepreneurs who work shoulder to shoulder with their team and think they know what’s on everyone’s mind. Isn’t formally surveying your employees too much of a fuss for a small business, like a pizza shop or a burger joint? Actually, it’s not.

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28 July 2017

Restaurant manager key skills: how to spot the right person for the job

Alena Tikhova

Alena Tikhova

CEO of Dodo Pizza USA

Recently, we talked about how important it is to make your restaurant less dependent on you as its owner so you can carve out some time to grow your business. And you can't achieve anything here without a reliable general manager who will take care of your joint's day-to-day operations. The question is: how do you find an employee with really good restaurant management skills?

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How big a business
is Dodo Pizza

More data on Dodo Dashboard

Locations

in  countries

+ stores in

Total sales

Nov 2016Nov 2017

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Please review our privacy policy. At each Dodo Pizza unit, every purchase goes through Dodo IS, our internal IT system. On this dashboard,
we streamline our financial data right from Dodo IS. Local currencies convert to US dollars in real time based on the rates provided by currencylayer.com.
The numbers might vary from our other management accounting data published in other sources due to the differences in currency
exchange rates and calculation methods.