This week, we’ve launched our first national ad campaign in Russia. It’s a huge step forward for the company, a new level, and on top of that, a great opportunity for our brand. Why?
It’s simple. Dodo Pizza has become the first brand to be promoted on national TV in the “pizza” category. Previously, our competitors aired their commercials only in regional blocks (for example, only in Moscow). Nobody did it across the country before us.
Read more “Dodo Pizza to invest $1.6 mln in its first national campaign on TV”
Our latest monthly financial report—Dodo Pizza’s key figures and achievements in March 2018.
Total sales: $17.14 mln—it’s around 981 mln rubles. Not that long ago, it took us a year to show this number in sales. As you may remember, in 2015, we set one billion rubles as the year’s primary goal which we met in December—though many people thought that it was beyond us.
Now we predict that our total MONTHLY sales will finally exceed 1 billion rubles in April. What about 1 billion dollars? We believe Dodo Pizza will see this number in its annual turnover in 3–4 years.
Read more “Our latest financial report (and an opportunity for investors)”
It was a historic occurrence! Every Monday in the morning, all of our teams gather at our office for a half hour meetup. Usually, a few managers give speeches to bring everybody up to speed on the recent developments at the company. Sometimes, the floor is taken by our guests—usually our partners from other cities. But yesterday, we had the most unusual Monday meetup ever. For the first time in our history, our speaker gave his speech not in Russian, not even in English, but in German. It was Thomas Kochmann.
Read more “Epic news: Dodo Pizza joining forces with UNO Pizza in Germany”
It’s time to sum up the results of 2017 for Dodo Pizza. The main point: we haven’t made it.
In the beginning of 2017, we publicly set an ambitious goal: end the year with 400 pizza shops in the chain. This number looked insane and fantastic, but we did the math and came up with a solid plan that made it look doable.
We have always been setting challenging goals to hit in order to push ourselves out of our comfort zone and come up with unconventional solutions. We’ve worked hard. We’ve done probably everything we could. But we didn’t succeed.
Read more “2017 results for Dodo: 280 pizza shops (+126), $109 mln in sales (116% growth)”
A few days ago, I received an official request from Domino’s Pizza Russia’s CEO, Guvenc Donmez. Mr. Donmez asked me to delete my posts that mention Domino’s from my personal pages on Facebook and Vkontakte (the most popular social networks in Russia). The grounds? Since I’m the CEO of Dodo Pizza, my posts allegedly express the company’s official position.
Read more “Domino’s wants me to delete its mentions on Facebook because I’m a rival’s CEO. Should I?”