How to reinvent franchising with tech and transparency

The story of Dodo Pizza — a digital-first pizza delivery franchise
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60 stories
Dodo reaches beyond pizza

07 November 2019

Dodo reaches beyond pizza

Our expertise isn't just in pizza. We know how to create retail concepts, merge IT and operational business, build a franchising system, and team with strong entrepreneurs.So we are going to start launching new retail concepts based on the Dodo franchising platform that includes the Dodo IS digital platform, our supply network, quality control, training, communications, funding for franchisee growth, and many other things. We’re talking about coffee shops, sushi bars, bakeries, and even bed-and-breakfasts or dry cleaners. We will be changing people's lives for the better by creating everyday goods and services...

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Dodo Pizza in China: reinventing the pizza business for the world’s largest market

25 October 2019

Closing in on 10,000. How things are going at Dodo Pizza Hangzhou

In mid-July, our team in China set an ambitious goal—to achieve average daily revenue of ¥10,000 in our pilot pizza shop in Hangzhou by the end of September. Where were we at that time? Somewhere around ¥4,000.We'd only just launched delivery (and connected to delivery aggregators), and our sales in the dining area were growing, but slowly. We conceptualized our goal, estimated the breakdown of revenue across different channels, and decided that dining area revenue was to be increased by a factor of 2, and delivery by a factor of 4. All in all, those...

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Bloomberg: How a serial blogger turned Dodo Pizza into one of the fastest-growing restaurant chains

21 October 2019

Bloomberg: How a serial blogger turned Dodo Pizza into one of the fastest-growing restaurant chains

Last week, Bloomberg published a story about Dodo Pizza.Here are a few quotes from the article.

  • An archaeologist by education, Ovchinnikov, 38, and his franchisees have opened 457 pizzerias in Russia and 69 in 11 other countries... Now he’s planning to add another 1,000 in Europe, Asia and Africa over the next five years, a goal few people in the industry doubt he can achieve. That’s because of a secret sauce that isn’t edible, but ethereal—Dodo IS, a proprietary mix of application software and analytics stored in the cloud.
  • Overseen by a...
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Dodo Pizza's monthly report and audited financial statements

24 September 2019

Dodo Pizza’s monthly report and audited financial statements

At Dodo Pizza, we build our business on the principle of radical transparency.

For example, our customers can see online how their pizza is made via webcams installed in the kitchens, while our partners can always study the weekly sales of any Dodo Pizza unit in our Store Sales ranking.

As a part of this policy, we also publish a monthly financial report.

The report provides a more broad overview of our business (you can check, for example, our store count, system sales, year-over-year and week-over-week dynamics in different regions, P&L of our managing company, as well as our...

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Dodo Pizza in China: reinventing the pizza business for the world’s largest market

06 September 2019

Dodo Pizza in China: reinventing the pizza business for the world’s largest market

How many pizza shops, operated by one brand, can a country accommodate? In the UK, this number is just over 1,000. In Russia, Dodo Pizza’s home market, it will probably be close to 1,500. In China? Much more than that even.While many people still see China as a place that produces all the stuff that the rest of the world consumes, its huge internal market is developing rapidly. And that is the reason why Dodo Pizza founder, Fyodor Ovchinnikov, has chosen China as our primary market for the future—along with the UK.

Having built a market-leader in Eastern Europe...

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