Tag: Без рубрики

21 September 2018

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

This Sunday, September 23, we’re carrying out the biggest event in our history—National Pizza Day. At most of our stores in more than 150 cities in Russia, we’ll be selling pizzas for just 100 rubles a pie (about $1.50).

On this day, most of our partners, managers, marketers, analysts, and other typical office inhabitants will be helping our teams in the pizza shops—taking orders or making and delivering pizzas. I’ll be lending a hand in our first corporate pizzeria in downtown Moscow from 11am to 2pm. Stop by at Novoslobodkaya 46 and I’ll personally make a pizza for you!

Permanent link

05 September 2018

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

11,425,645 rubles (around $167,000) was netted by Dodo Pizza Anapa in August (Anapa is a popular resort in Russia, on the northern coast of the Black Sea). 28 thousand pizzas were made there last month—around 900 a day on average. It’s an absolute record in our chain at the moment. Sergey Reuk and the team 💪🔥!

Permanent link

27 July 2018

Dodo Pizza to roll out open customer ranking for every pizzeria
Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

A few days ago, a video went viral on the Russian web. It showed an employee of one of the world’s most respected pizza chains while he was receiving a dough shipment. At one point, a tray falls, and a few dough balls roll out on the road. The employee picked them up, shook the dirt off, put them back on the tray, and carried it to the pizza shop. The camera rises, and we see the company’s slogan promising the best ingredients. The curtain falls.

It’s a true story, and it’s my scariest nightmare. How can we be sure that something like that will never happen with our chain?

Companies grow when they focus all their attention on their customers. Companies grow when their founders are hell-bent on making the best product on the market and try to win every customer. Then, they make some money, open fancy offices, go public…. The founders change aprons for expensive suits and forget about their customers. And then companies start dying.

We don’t want to become one of these companies—and we have a big idea that should help us avoid such a destiny. This week, Ivan Tikhov presented it during our annual Dodo Pizza Partners and Managers Meetup. This year, we’re going to create a tool that won’t allow us to ever forget about customers, no matter how big we become.

It’s a simple tool. But it takes some courage and transparency to implement it. So, what will we do?

40% of our sales already come through our mobile app. Soon, it will start accepting orders not only for delivery but also for dine-in, and this number will increase. We’re also working on our pilot pizza shop in China where there will be no cash desks and cashiers at all—all our orders will go through our app on WeChat. Overall, our team expects that in some not so distant future, 100% of our orders will go through our app—all over the world.

The mobile app allows us to communicate with our customers directly. So we’ll start asking them about every order they placed at Dodo Pizza and encourage them to rate it. We’ll make sure that the vast majority of our customers will be giving us feedback. And this feedback will become the most important metric for our business. It will be more important than sales, profits, or stock value.

We’ll also burn our bridges and make this feedback public. Accumulated in a ranking system, it will be shown on our website and in the app for every pizzeria in our chain—even if for some pizza shops it happens to be not that great. This approach won’t give us any chance to do a poor job when serving our customers. It will allow us to never forget about the main goal of this business—serving people the best way possible.

Permanent link

09 July 2018

From Canada to Australia: making Dodo Pizza a global franchise

How we form partnerships all over the world

Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

We now receive requests for our franchise from all over the world—from Germany and Nigeria, Canada and Australia, Switzerland and the UAE….

These emails prove to us that people from different countries have started to see the same value in what we’re building (our cutting-edge IT system, up-to-date branding, and agile business culture based on radical transparency).

The question is: what should we do with these requests? The Dodo Pizza brand is already present in 10 countries, from the United States and China to Lithuania and Romania. And to an outsider, our choice...

Read more

29 May 2018

Dodo Pizza overview: milestones, locations, numbers

Dodo Pizza overview: milestones, locations, numbers
Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

Dodo Pizza is an IT-driven retail company that has set an ambitious goal: to build a global pizza chain based on unorthodox management practices and the principle of radical transparency.

Founded in 2011 in Syktyvkar, Russia.

Founder: Fyodor Ovchinnikov.

Initial investment: around $50,000.

Here's what it looked like in the beginning:

 

Read more

How big a business
is Dodo Pizza

More data on Dodo Dashboard

Locations

in  countries

+ stores in

Total sales

Nov 2016Nov 2017

Sales in

update in 30 seconds

forecast:

Please review our privacy policy. At each Dodo Pizza unit, every purchase goes through Dodo IS, our internal IT system. On this dashboard,
we streamline our financial data right from Dodo IS. Local currencies convert to US dollars in real time based on the rates provided by currencylayer.com.
The numbers might vary from our other management accounting data published in other sources due to the differences in currency
exchange rates and calculation methods.

Get Dodo Pizza’s annual report

Everything you need to know about Dodo Pizza: our record sales, IT system’s new features, menu advancements, and much more covering the whole season of 2017/2018. Subscribe to our newsletter and get the report in PDF delivered straight to your inbox immediately.

Please, review our privacy policy before subscribing