12 November 2018
Dodo Pizza came to China two years ago. We opened two units—one in Hangzhou and another in Yantai. You can’t call either of them a success. Sales in Hangzhou are around the break-even point. Yantai brings its owners a modest profit. Yet we’ve gotten experience. Most importantly, we realized that the “western” business model for pizza delivery won’t work in China. Why?
If you ask an American or even a European to close their eyes and think about food delivery, 8 out of 10 will imagine a pizza. For example, in Russia, pizza takes up 50% of the delivery market....Read more