How to reinvent franchising with tech and transparency

The story of Dodo Pizza — a digital-first pizza delivery franchise
Sales

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Total sales
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PIZZA SHOPS
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19 stories
Why pizza delivery won't work in China

12 November 2018

Why pizza delivery won’t work in China

Dodo Pizza came to China two years ago. We opened two units—one in Hangzhou and another in Yantai. You can’t call either of them a success. Sales in Hangzhou are around the break-even point. Yantai brings its owners a modest profit. Yet we’ve gotten experience. Most importantly, we realized that the “western” business model for pizza delivery won’t work in China. Why?

If you ask an American or even a European to close their eyes and think about food delivery, 8 out of 10 will imagine a pizza. For example, in Russia, pizza takes up 50% of the delivery market....

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New hairy goal: 16 to 200 units in Europe, US, and China in 3 years

02 November 2018

New hairy goal: 16 to 200 units in Europe, US, and China in 3 years

A new big, hairy, audacious goal: to grow the number of Dodo Pizza shops in Europe, the US, and China from 16 to 200 by the end of 2021. Quite a challenge for our team—since now our business is struggling hard in these regions.

Dodo in Brighton, UK made it to the top 50 pizza joints in the country, but is still unprofitable, and a year has passed since its launch.

After a good start in the US in Oxford, our second American location, Dodo Pizza Southaven is already nine months old,...

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Dodo Pizza Ljubljana

29 October 2018

The very first Dodo Pizza in Slovenia in the charming Ljubljana. The design is ready. Isn’t she a beauty?

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16 October 2018

Nigeria: business is the answer

It was a completely new experience. I’d been in many countries and cities, but what I saw and felt in Nigeria has changed my view of the world entirely. We spent four days in Lagos, Africa’s largest city. Our team came to Nigeria at the invitation of prospective partners to experience everything first-hand, study the growing Nigerian market, and make a decision on the possibility of bringing the Dodo Pizza brand to this country. So what have I learned in Nigeria?

I saw what an unsafe environment looks like. I’ve been to different places, but...

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05 October 2018

Nigeria. You leave the British Airways plane and simply enter a different world. I’ve seen rough places, but compared to this country, they were just Disneylands. It doesn’t even look like Russia in the 90s. It’s a real stern Africa. I realized that this wasn’t a game when two cars arrived to pick us up at the airport—a black Land Cruiser and an off-road vehicle with a flasher. It was full of guys in uniform with assault rifles. They escorted us up to our hotel encircled by a huge metal fence in the city’s richest district. We were driving through this city, strangely dark, but filled with cars and people jumping in front of the vehicles stuck in traffic jams to offer some snacks. From the highway, we saw a glowing and enormous Domino’s sign. For now, they are alone here, but the first Pizza Hut is opening soon… It’s a country of big risks and opportunities.

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