When somebody mentions gemba, it always makes me think of veggie smoothies. You know you should drink them because they are super healthy. But you never do.
Too much trouble and not as tasty as a greasy bun with some fried beef and cheese from the fancy burger joint around the corner.
Have no doubt: gemba is as healthy for your company as the smoothies are for your body. Yet while millions tout the benefits of the gemba process and continuous improvement and hammer home again and again how good it is to go to gemba, mere dozens put these ideas into practice.