This week, we’ve launched our first national ad campaign in Russia. It’s a huge step forward for the company, a new level, and on top of that, a great opportunity for our brand. Why?
It’s simple. Dodo Pizza has become the first brand to be promoted on national TV in the “pizza” category. Previously, our competitors aired their commercials only in regional blocks (for example, only in Moscow). Nobody did it across the country before us.
Read more “Dodo Pizza to invest $1.6 mln in its first national campaign on TV”
It was a historic occurrence! Every Monday in the morning, all of our teams gather at our office for a half hour meetup. Usually, a few managers give speeches to bring everybody up to speed on the recent developments at the company. Sometimes, the floor is taken by our guests—usually our partners from other cities. But yesterday, we had the most unusual Monday meetup ever. For the first time in our history, our speaker gave his speech not in Russian, not even in English, but in German. It was Thomas Kochmann.
Read more “Epic news: Dodo Pizza joining forces with UNO Pizza in Germany”
It’s time to sum up the results of 2017 for Dodo Pizza. The main point: we haven’t made it.
In the beginning of 2017, we publicly set an ambitious goal: end the year with 400 pizza shops in the chain. This number looked insane and fantastic, but we did the math and came up with a solid plan that made it look doable.
We have always been setting challenging goals to hit in order to push ourselves out of our comfort zone and come up with unconventional solutions. We’ve worked hard. We’ve done probably everything we could. But we didn’t succeed.
Read more “2017 results for Dodo: 280 pizza shops (+126), $109 mln in sales (116% growth)”
We’re missing something. That’s what our team has been thinking while working on this blog lately. And rightly so, because actually, we’ve been missing a lot. Dodo Story was created as a management blog for a global audience of entrepreneurs and leaders. From day one, the blog covered the story of our American branch from the management point of view, which was quite a ballsy attempt to barge into a crowded pizza market in a small college city in the States (Oxford, Mississippi, to be precise). We had our moments on this blog…
Read more “Changing Dodo Story to contribute more—and (hopefully) make it a useful management blog”
Let’s admit it: we chickened out. Two years ago, our team came up with a business model for Dodo Pizza that awed us. We aimed to offer a much better product for delivery, but for the same price people usually pay. Just before the launch, we pulled the plug and raised our prices. Now, with opening a new pizzeria in Southaven, we’re giving our old spunky idea a second chance.
Read more “Do or die: our plan for Southaven”