Tag: Key Posts

18 April 2018

Dodo Pizza to invest $1.6 mln in its first national campaign on TV

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

This week, we’ve launched our first national ad campaign in Russia. It’s a huge step forward for the company, a new level, and on top of that, a great opportunity for our brand. Why?

It’s simple. Dodo Pizza has become the first brand to be promoted on national TV in the “pizza” category. Previously, our competitors aired their commercials only in regional blocks (for example, only in Moscow). Nobody did it across the country before us.

We’re investing a significant amount of money in this campaign—at least, for us. 100 million rubles—around $1.6 mln. We had to find the best...

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07 March 2018

Epic news: Dodo Pizza joining forces with UNO Pizza in Germany

Epic news: Dodo Pizza joining forces with UNO Pizza in Germany
Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

It was a historic occurrence! Every Monday in the morning, all of our teams gather at our office for a half hour meetup. Usually, a few managers give speeches to bring everybody up to speed on the recent developments at the company. Sometimes, the floor is taken by our guests—usually our partners from other cities. But yesterday, we had the most unusual Monday meetup ever. For the first time in our history, our speaker gave his speech not in Russian, not even in English, but in German. It was Thomas Kochmann.

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05 January 2018

2017 results for Dodo: 280 pizza shops (+126), $109 mln in sales (116% growth)

2017 results for Dodo: 280 pizza shops (+126), $109 mln in sales (116% growth)
Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

It’s time to sum up the results of 2017 for Dodo Pizza. The main point: we haven’t made it.

In the beginning of 2017, we publicly set an ambitious goal: end the year with 400 pizza shops in the chain. This number looked insane and fantastic, but we did the math and came up with a solid plan that made it look doable.

We have always been setting challenging goals to hit in order to push ourselves out of our comfort zone and come up with unconventional solutions. We’ve worked hard. We’ve done probably everything we could. But we didn’t succeed.

...

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16 October 2017

Changing Dodo Story to contribute more—and (hopefully) make it a useful management blog

Changing Dodo Story to contribute more—and (hopefully) make it a useful management blog
Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

We're missing something. That's what our team has been thinking while working on this blog lately. And rightly so, because actually, we've been missing a lot. Dodo Story was created as a management blog for a global audience of entrepreneurs and leaders. From day one, the blog covered the story of our American branch from the management point of view, which was quite a ballsy attempt to barge into a crowded pizza market in a small college city in the States (Oxford, Mississippi, to be precise). We had our moments on this blog...

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How big a business
is Dodo Pizza

More data on Dodo Dashboard

Locations

in  countries

+ stores in

Total sales

Nov 2016Nov 2017

$

Sales in

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forecast:

$

Please review our privacy policy. At each Dodo Pizza unit, every purchase goes through Dodo IS, our internal IT system. On this dashboard,
we streamline our financial data right from Dodo IS. Local currencies convert to US dollars in real time based on the rates provided by currencylayer.com.
The numbers might vary from our other management accounting data published in other sources due to the differences in currency
exchange rates and calculation methods.