21 August 2018
Some people say nobody watches TV anymore. No use advertising your brand on national channels—go online! Yet this spring, Dodo Pizza launched its first nationwide TV campaign in Russia.
Three months later, Misha Chernyshev, the company’s marketing director, took the stage at Dodo Pizza’s yearly meetup to report on the results of this promo. Here is a recap of his keynote.
The campaign lasted for 42 days, and Dodo Pizza invested $1.6M in it.
67 million people saw our promo at least once, and 56% of them saw it more than 5 times.
For the first time in our history, our...Read more