Tag: Marketing

Some people say nobody watches TV anymore. No use advertising your brand on national channels—go online! Yet this spring, Dodo Pizza launched its first nationwide TV campaign in Russia.

Three months later, Misha Chernyshev, the company’s marketing director, took the stage at Dodo Pizza’s yearly meetup to report on the results of this promo. Here is a recap of his keynote.

The campaign lasted for 42 days, and Dodo Pizza invested $1.6M in it.

67 million people saw our promo at least once, and 56% of them saw it more than 5 times.

For the first time in our history, our...

Soon, we’ll start selling pasta in all of our pizzerias in Russia!

Exclusively for Dodo Pizza, our supplier cooks pasta to the state of “al dente.” In our kitchens, we top it with mozzarella cheese, sauce, fresh mushrooms, and other ingredients. Then, everything is baked in the oven for 3–4 minutes at 300° degrees.

I tried it myself—super tasty! We’re looking forward to your feedback.

If you want to create and develop new products, manage and improve our menu in different countries, if you’re trained in marketing, or if you have a scientific mindset or just a natural gift and abundance of motivation, join our product team! Email the team leader Denis Chernovaev at d.chernobaev@dodopizza.com.

This week, we’ve launched our first national ad campaign in Russia. It’s a huge step forward for the company, a new level, and on top of that, a great opportunity for our brand. Why?

It’s simple. Dodo Pizza has become the first brand to be promoted on national TV in the “pizza” category. Previously, our competitors aired their commercials only in regional blocks (for example, only in Moscow). Nobody did it across the country before us.

We’re investing a significant amount of money in this campaign—at least, for us. 100 million rubles—around $1.6 mln. We had to find the best...

Okay, we’ve been in the pizza business for almost seven years. And recently, we asked ourselves: in general, how popular is pizza in Russia—our home country, where Dodo Pizza is the market leader?

With more than 230 deliveries, we now have the biggest pizza chain in Russia. Today, the Dodo brand is present in the capital, as much as in Russia's regional centers and small towns from Kaliningrad, the country’s western outposts, to the Far East. If anyone has the data to answer this question, it’s us.

So our team crunched some numbers, and it turned out that…

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When somebody mentions gemba, it always makes me think of veggie smoothies. You know you should drink them because they are super healthy. But you never do.

Too much trouble and not as tasty as a greasy bun with some fried beef and cheese from the fancy burger joint around the corner.

Have no doubt: gemba is as healthy for your company as the smoothies are for your body. Yet while millions tout the benefits of the gemba process and continuous improvement and hammer home again and again how good it...