Tag: Menu

20 August 2017

Menu development: Why Dodo Pizza is going beyond pizza

Menu development: Why Dodo Pizza is going beyond pizza
Alena Tikhova

Alena Tikhova

CEO of Dodo Pizza USA

We started in 2016 with a radical idea of selling only seven pizzas. It worked much better than even our friends predicted. And we’ve been quite reserved in our menu development, having introduced only two new pizzas since our grand opening. But now the Dodo team’s going rogue, adding salads and milkshakes to the table in our second shop in Southaven. In this post, I want to explain the logic behind our revamped menu strategy and also open a conversation about how new dishes should be invented, tested, and launched by a restaurant team.

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