How to reinvent franchising with tech and transparency

The story of Dodo Pizza — a digital-first pizza delivery franchise
Sales

1

$

Total sales
3

$

PIZZA SHOPS
3

 

Topic
Money
13 stories

05 September 2018

11,425,645 rubles (around $167,000) was netted by Dodo Pizza Anapa in August (Anapa is a popular resort in Russia, on the northern coast of the Black Sea). 28 thousand pizzas were made there last month—around 900 a day on average. It’s an absolute record in our chain at the moment. Sergey Reuk and the team 💪🔥!

Read more
Our latest financial report (and an opportunity for investors)

11 April 2018

Our latest financial report (and an opportunity for investors)

Our latest monthly financial report—Dodo Pizza’s key figures and achievements in March 2018.

Total sales: $17.14 mln—it’s around 981 mln rubles. Not that long ago, it took us a year to show this number in sales. As you may remember, in 2015, we set one billion rubles as the year’s primary goal which we met in December—though many people thought that it was beyond us.

Now we predict that our total MONTHLY sales will finally exceed 1 billion rubles in April. What about 1 billion dollars? We believe Dodo Pizza will see this number in its annual turnover in 3–4...

Read more
2017 results for Dodo: 280 pizza shops (+126), $109 mln in sales (116% growth)

05 January 2018

2017 results for Dodo: 280 pizza shops (+126), $109 mln in sales (116% growth)

It’s time to sum up the results of 2017 for Dodo Pizza. The main point: we haven’t made it.

In the beginning of 2017, we publicly set an ambitious goal: end the year with 400 pizza shops in the chain. This number looked insane and fantastic, but we did the math and came up with a solid plan that made it look doable.

We have always been setting challenging goals to hit in order to push ourselves out of our comfort zone and come up with unconventional solutions. We’ve worked hard. We’ve done probably everything we could. But we didn’t succeed.

Read more
Why giving away free pizzas hasn’t worked for us

26 May 2017

Why giving away free pizzas hasn’t worked for us

Everyone thought the idea was as genius as it was simple. We all believed in our product and expected that after trying our pizza, nobody could fight the temptation to order and devour it again. So half a year ago, we threw our cap over the mill and offered a free pizza to literally each Oxonian who had never ordered from Dodo Pizza before.

Read more