How to reinvent franchising with tech and transparency

Slovenia is a charming but quite small country of just over two million people. The capital city Ljubljana has a population of 260,000, more or less the size of the Russian city of Syktyvkar where the first Dodo pizza shop opened in 2011. The Slovenes took to our pizza at once; within just three months, the pizzeria's sales reached $50,000. And that's a very enviable start, even for some of our partners in larger cities and richer countries.