How to reinvent franchising with tech and transparency

I’ve spent many hours feasting my eyes on our business plan for the first Dodo Pizza delivery in Oxford. Then I pinched myself. A nice business plan is nothing but a dream. If you want that dream to come true, you should wake up and start doing something to move toward your goal. In our case, the first and most important step forward was to find a good location. And that task has never been an easy one.

Finding the best location is the key factor in a pizzeria’s success. Everybody who is in the pizza business knows that....

In the previous post, we put all our cards on the table. We’ll try hard to build our business in the US on two things rarely mentioned in the same sentence: fast-food prices and the quality of an artisan product. This time, we are going to put not only cards but some chips on the table too. In other words, we are approaching a very delicate question—what exactly will help us succeed and avoid running out of business in a few months?