Fat lazy cats. The more successful you get, the more likely you will turn into one of them.
It’s time to sum up the results of 2017 for Dodo Pizza. The main point: we haven’t made it.
In the beginning of 2017, we publicly set an ambitious goal: end the year with 400 pizza shops in the chain. This number looked insane and fantastic, but we did the math and came up with a solid plan that made it look doable.
We have always been setting challenging goals to hit in order to push ourselves out of our comfort zone and come up with unconventional solutions. We’ve worked hard. We’ve done probably everything we could. But we didn’t succeed.
Denis Chernobaev says that his world has turned upside down since he got a new job. That job was nothing fancy: Denis became a pizza shop manager. Not that much of a career move for a guy who used to work at Mars and enjoyed all the office perks such a legendary global company can offer. I hopped on a call with Denis to chat about why he traded Mars for Dodo Pizza — and what an office manager can learn if he becomes a person whose job is to follow the office’s orders.
Dodo Pizza makes its monthly sales for every pizza shop public. We do this as a part of our open-book management practice. You can always find all the data in the Dodo Pizza monthly sales spreadsheet, which has just been updated with the November results. Let me highlight a few noteworthy figures.
Okay, we’ve been in the pizza business for almost seven years. And recently, we asked ourselves: in general, how popular is pizza in Russia—our home country, where Dodo Pizza is the market leader?
With more than 230 deliveries, we now have the biggest pizza chain in Russia. Today, the Dodo brand is present in the capital, as much as in Russia’s regional centers and small towns from Kaliningrad, the country’s western outposts, to the Far East. If anyone has the data to answer this question, it’s us.
So our team crunched some numbers, and it turned out that…