How to reinvent franchising with tech and transparency

The story of Dodo Pizza — a digital-first pizza delivery franchise
Sales

1

$

Total sales
3

$

PIZZA SHOPS
3

 

Half-and-half pizza

Half-and-half pizza

30 November 2018

Fyodor Ovchinnikov

Dodo Pizza CEO

Fyodor Ovchinnikov

Our international competitors have long been baking half-and-half pizza, combining two recipes in one product. But in my humble opinion, how they do it is pretty awful. Their interfaces are cumbersome and too complicated, so kitchens make a lot of mistakes.

This year, we set a daring goal for ourselves—we are going to reinvent half-and-half pizza. And if we take up a job, we want to do it in the best possible way.

In December, we’re going to launch a system for ordering half-and-half pizza in all our pizzerias in Russia. We’ve been testing it for several months, and already half-and-half pizza makes up to 10% of the sales revenue in its category in the cities we’ve tested it in. And this has become possible thanks to our new and easy-to-use interface.

There has never been anything like it, and I’m certain it will soon become a new industry standard. We should always go forward, inventing new things and doing better every single day, for it’s the only way to live and work in the present-day world. So, our half-and-half pizza is just the beginning.

Soon you’ll see the most user-friendly build-your-own-pizza interface in the world; and it’s not only for our customers, but also for our pizzerias. In two clicks it will turn you into a chef, making up your own recipes; or you can order a pizza your friend has concocted :-)

A successful product is a set of details. Sometimes, you just need to reassemble something that already exists, make it handy using new opportunities—and that’s how you achieve a breakthrough.

Stay tuned; and meanwhile you can watch Alexander Chyorny’s presentation at the Dodo Partners Meetup where he talks about our plan to reinvent pizza customization.

Recent posts

Dodo Pizza business live data
12-month Sales
$214,598,437
locations
439
Countries
11
Refresh
Get Dodo Pizza monthly
financial report
Sales and store count, year-over-year growth, P&L, and other key data of one of the world’s fastest-growing and most transparent pizza chains