Dodo Pizza to invest $1.6 mln in its first national campaign on TV

This week, we’ve launched our first national ad campaign in Russia. It’s a huge step forward for the company, a new level, and on top of that, a great opportunity for our brand. Why?

It’s simple. Dodo Pizza has become the first brand to be promoted on national TV in the “pizza” category. Previously, our competitors aired their commercials only in regional blocks (for example, only in Moscow). Nobody did it across the country before us.

Read more “Dodo Pizza to invest $1.6 mln in its first national campaign on TV”

18.04.2018

Our latest financial report (and an opportunity for investors)

Our latest monthly financial report—Dodo Pizza’s key figures and achievements in March 2018.

Total sales: $17.14 mln—it’s around 981 mln rubles. Not that long ago, it took us a year to show this number in sales. As you may remember, in 2015, we set one billion rubles as the year’s primary goal which we met in December—though many people thought that it was beyond us.

Now we predict that our total MONTHLY sales will finally exceed 1 billion rubles in April. What about 1 billion dollars? We believe Dodo Pizza will see this number in its annual turnover in 3–4 years.

Read more “Our latest financial report (and an opportunity for investors)”

11.04.2018

A pretty scary backlog: the dark side of managing a large-scale IT project

Something is wrong at Dodo Pizza.

We set a challenging goal for ourselves to create the world’s most advanced IT system for a retail business.

We put together an IT team of sixty developers and analytics and gave them the freedom to follow any unorthodox development practices they deemed helpful.

They all worked like crazy and built an impressive large-scale IT product that now makes it possible to manage a chain of more than 300 pizza shops and process tens of thousands of orders every day.

Yet the people inside and around the company have become, to put it mildly, pretty frustrated with their work.

Read more “A pretty scary backlog: the dark side of managing a large-scale IT project”

21.03.2018

3,100 inspections a month: how we go about quality control at Dodo Pizza

A guest in Astrakhan found a piece of a finger nail in his pizza.

In Smolensk, a driver was drunk while making a delivery.

In Naberezhnye Chelny, a customer had to wait for his order for… eight hours.

I wish all that happened in places that didn’t provide their services under the name of Dodo Pizza. But they did. No point in hiding it.

Every person who tried to build a large-scale business knows that blunders are inevitable. When your organization performs thousands of operations a day, people sometimes mess up. Things happen.

The real problem appears when things happen, but you don’t have a freaking clue about it.

Read more “3,100 inspections a month: how we go about quality control at Dodo Pizza”

09.03.2018

Epic news: Dodo Pizza joining forces with UNO Pizza in Germany

It was a historic occurrence! Every Monday in the morning, all of our teams gather at our office for a half hour meetup. Usually, a few managers give speeches to bring everybody up to speed on the recent developments at the company. Sometimes, the floor is taken by our guests—usually our partners from other cities. But yesterday, we had the most unusual Monday meetup ever. For the first time in our history, our speaker gave his speech not in Russian, not even in English, but in German. It was Thomas Kochmann.

Read more “Epic news: Dodo Pizza joining forces with UNO Pizza in Germany”

07.03.2018