How big a business is Dodo Pizza?

Dodo Pizza is a next-level IT-driven pizza chain based on unorthodox
management practices and the principles of openness and transparency

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+ stores in

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Nov 2016Nov 2017

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Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

A historic day!

A historic day!

This is Bauyrzhan Sadykov. Bau was born is Kazakhstan, but for the last 13 years, he’s been living in China. He came to Beijing to study at a university. He couldn’t understand a word in Chinese back then. For the last two years, Bau has been working with Dodo—managing Dodo Pizza in Yantai and Hangzhou. Now he is responsible for the development of our entire business in China. He is holding a preliminary lease deal for our new pizza shop in Hangzhou. We’ve just come to terms with the landlord and left a deposit to secure the deal. We’re launching our corporate (company-owned) pizzeria in China. It will be a pilot concept with no cashiers. All of the orders will go through our app on WeChat. Why are we doing this? I’ll tell you about it in another post. Stay tuned.

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2 days ago
Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

We’re looking for an HR director for our global head office.

We used to be a small company, but things have changed. We’re on the cusp of change. Our team has a real chance to build the first Russian-born but global b2c company. We need to scale, but we don’t want to lose our values and culture. We want to stay open-minded and street-smart. We don’t want to become a corporation in the bad sense of the word. At the same time, we have to create a super efficient company. So we are in great need of a skillful HR director who will make use of everything we’ve created so far and who will develop it into a solid system for attracting and growing new talents.

Dodo Pizza is already a pretty big business. And it will become even bigger. So we’re ready to welcome a seasoned manager. Besides a competitive salary and insanely challenging goals, we offer members of our team the most important treasure we own—the company’s shares. We want to work with partners and share the success we create together.

In a few years, our system-wide sales will reach $1 billion, and they will continue growing because our business has no boundaries. There is a pizza market all over the world, and we can offer a competitive advantage in this market: our own IT system. Someday, we’ll go public.

We’re already looking for a new office for Dodo Pizza Global in Moscow downtown. Our current venue can’t accomodate us all. With our future HR director, we’ll build a dream space to foster creativity. We have “big hairy goals” and we have resources to reach them.

I’ll be glad to meet with HR directors of big companies for a coffee and describe all our plans in detail. Consider this offer even if you don’t want to leave your current position at the moment. No strings attached. Ideas and experience exchange are valuable by themselves. I’m always ready to meet new, interesting people. No doubt that it will be a win-win no matter what the result.
Email me at my personal address fedor@sila-uma.ru.

Here is our brand manifesto. We are open!

 

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1 week ago
Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

Within 18 months, our business in Europe (Romania, Lithuania, Estonia, and the UK) has grown from €139K to €478K in monthly sales, despite our focus on Russia, Dodo Pizza’s home market.

Now we’re giving a boost to our global growth and aiming to open in one new country every two months. Next in line: Belarus, Slovenia, then probably Germany, Ukraine and Moldova.

In Russia, we faced another problem: all the big and rich cities are “sold out,” which makes it hard to attract new partners. Our solution: taking our b2b marketing up to a new level. We’ve developed 30 separate landings for 30 most prospective cities that are still available for franchisees.

Learn more about these and other developments with the company while watching our latest Monday meeting (in English):

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2 weeks ago
Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

Don’t want to brag, but… it looks like Dodo Pizza has become one of the fastest-growing pizza chains in the world. 🏆

In 12 months (July 2017 to June 2018), our chain netted $162 million in system-wide sales—while a year ago the number was $70 million. This means that we saw a 131% growth 🔥 in year-over-year sales.

How fast is that? Let’s see.

Nation’s Restaurant News publishes a yearly ranking of the biggest chains in the States. This year, among the fastest-growing food service companies, the number one spot was occupied by MOD pizza. It showed an 80% ☝️ year-over-year growth. The next place belongs to Blaze Pizza with a 51% growth.

MOD pizza was founded in 2008—just three years earlier than Dodo Pizza. It has around 330 units—close to what we have. And while MOD’s almost twice as big as we are in terms of sales ($270 million), we’ve been growing 1.6 times faster, and 2.5 times faster than the second-best chain in the US.

 

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3 weeks ago
Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

Introducing pasta

Soon, we’ll start selling pasta in all of our pizzerias in Russia!

Exclusively for Dodo Pizza, our supplier cooks pasta to the state of “al dente.” In our kitchens, we top it with mozzarella cheese, sauce, fresh mushrooms, and other ingredients. Then, everything is baked in the oven for 3–4 minutes at 300° degrees.

I tried it myself—super tasty! We’re looking forward to your feedback.

If you want to create and develop new products, manage and improve our menu in different countries, if you’re trained in marketing, or if you have a scientific mindset or just a natural gift and abundance of motivation, join our product team! Email the team leader Denis Chernovaev at d.chernobaev@dodopizza.com.

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3 weeks ago
Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

Dodo Pizza to roll out open customer ranking for every pizzeria

A few days ago, a video went viral on the Russian web. It showed an employee of one of the world’s most respected pizza chains while he was receiving a dough shipment. At one point, a tray falls, and a few dough balls roll out on the road. The employee picked them up, shook the dirt off, put them back on the tray, and carried it to the pizza shop. The camera rises, and we see the company’s slogan promising the best ingredients. The curtain falls.

It’s a true story, and it’s my scariest nightmare. How can we be sure that something like that will never happen with our chain?

Companies grow when they focus all their attention on their customers. Companies grow when their founders are hell-bent on making the best product on the market and try to win every customer. Then, they make some money, open fancy offices, go public…. The founders change aprons for expensive suits and forget about their customers. And then companies start dying.

We don’t want to become one of these companies—and we have a big idea that should help us avoid such a destiny. This week, Ivan Tikhov presented it during our annual Dodo Pizza Partners and Managers Meetup. This year, we’re going to create a tool that won’t allow us to ever forget about customers, no matter how big we become.

It’s a simple tool. But it takes some courage and transparency to implement it. So, what will we do?

40% of our sales already come through our mobile app. Soon, it will start accepting orders not only for delivery but also for dine-in, and this number will increase. We’re also working on our pilot pizza shop in China where there will be no cash desks and cashiers at all—all our orders will go through our app on WeChat. Overall, our team expects that in some not so distant future, 100% of our orders will go through our app—all over the world.

The mobile app allows us to communicate with our customers directly. So we’ll start asking them about every order they placed at Dodo Pizza and encourage them to rate it. We’ll make sure that the vast majority of our customers will be giving us feedback. And this feedback will become the most important metric for our business. It will be more important than sales, profits, or stock value.

We’ll also burn our bridges and make this feedback public. Accumulated in a ranking system, it will be shown on our website and in the app for every pizzeria in our chain—even if for some pizza shops it happens to be not that great. This approach won’t give us any chance to do a poor job when serving our customers. It will allow us to never forget about the main goal of this business—serving people the best way possible.

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4 weeks ago
Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

Today is the day: the most important Dodo event of the year begins. And for the first time in our history, you can watch it online with translation in English.

No doubt it will be a day of big news for all of the people who build their business with Dodo Pizza. Because today is the first day of our yearly Partners and Managers Summit.

Our team will go on stage to publically commit to the most important goals we set to achieve within the next 12 months. A new, unexpected product, secretly tested in a few pizzerias, will be revealed. A new bold packaging strategy will be announced. And a ground-breaking decision with a potential to change the game for us and the whole industry will be shared.

And much more than that. Join 1,400 people who have come to Moscow from all over the world for this event—watch it online at 10 am Moscow time. 

 

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4 weeks ago
Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

That’s a new record: a 42% year-over-year growth in sales (for pizzerias older than two years). Our old pizzerias are still building up their business at a good pace, even after the end of our first national TV campaign (which stopped in May).

See Dmitry Pavlov talk about this and other results of the Dodo chain for June at one of the company’s meetings.

Every Monday, the whole team gathers at our office to share the latest developments with the company. We record all of the talks and publish them online. And yes, some of them are done in English.

Dodo Pizza monthly report for June 2018

All of our weekly meetups in English

Dodo’s first nationwide TV campaign in Russia

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1 month ago

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Please review our privacy policy. At each Dodo Pizza unit, every purchase goes through Dodo IS, our internal IT system. On this dashboard,
we streamline our financial data right from Dodo IS. Local currencies convert to US dollars in real time based on the rates provided by currencylayer.com.
The numbers might vary from our other management accounting data published in other sources due to the differences in currency
exchange rates and calculation methods.