+ stores in
Nov 2016—Nov 2017
update in 30 seconds
This Sunday, September 23, we’re carrying out the biggest event in our history—National Pizza Day. At most of our stores in more than 150 cities in Russia, we’ll be selling pizzas for just 100 rubles a pie (about $1.50).
On this day, most of our partners, managers, marketers, analysts, and other typical office inhabitants will be helping our teams in the pizza shops—taking orders or making and delivering pizzas. I’ll be lending a hand in our first corporate pizzeria in downtown Moscow from 11am to 2pm. Stop by at Novoslobodkaya 46 and I’ll personally make a pizza for you!
September 18, 2018 will be remembered as a historic day for our big team. Dodo Pizza launched its first unit in Minsk, Belarus 🇧🇾. Congratulations to our partner Vadim Tkachuk and the entire Belarus team! Thank you for your trust. We’ll do everything possible to win favor with our customers in Belarus. Awesome pizza, openness, and rock-n-roll 🤟 Now Dodo Pizza unites 11 countries and 377 pizza shops.
Wow! Dodo Pizza Brighton has made it to the “50 Awesome Pizza Places in the UK” list. Our pizza there is super delish indeed.
“Don’t worry, Dodo Pizza doesn’t try and imagine a world without pizza. Quite the opposite, they have a pizza for every taste and occasion. What’s most impressive is the live kitchen webcam that runs 24-hours a day, so you can watch them make you pizza in real time along with live updates. Welcome to the future! Their best slice? The Meats – Bacon, red onion, pepperoni, marinara sauce, mozzarella and chicken.”
Dodo Pizza is growing. It’s growing so rapidly that sometimes we can hardly believe it. Our company is already the number one chain in Russia, and our chain also works in China, the US, the UK, Romania, Lithuania, and Estonia. Pretty soon, we’ll be open for business in Belarus. And next in line: Poland.
Before launching in Poland, we need to gather as much data about this new market as possible. Its food culture, job market, real estate, marketing trends, construction, law, taxes—everything related to QSR operations might be valuable.
Now we realize that we need to find a food expert. Maybe it will be a restaurateur, chef, or prospective franchisee. Someone from the industry, living in Poland, who (in the best case) can also speak Polish and Russian.
Someone who will be able to help us at this important stage—studying the market. We want to learn about everything—from taste preferences in Poland to supply chain data.
If you know someone who fits this description or if you are ready to share this knowledge yourself, please reach out to Vladimir Goretsky at email@example.com. His team will be opening our shops in Poland.
How successful can Dodo Pizza be outside Russia? Our branch in Estonia might give you a hint. In 2017, Dodo’s first pizza shop in Tallinn ranked as the tenth pizzeria in the chain in terms of sales. It made $1,185,356 last year.
In June 2018, our partner opened another pizza shop in Tallinn—just for delivery to start. Dine-in was launched in August. And last month, in the third month of its operations, our second location in Estonia’s capital saw €58,971 in sales. Which made it profitable right away.
Usually, it takes a pizza shop six to nine months to reach the break-even point. Kudos to our partner, Viktor Ivanov!
Top 10 Dodo Pizza shops in terms of yearly sales in 2017
- Samara-3 (Russia): $1,545,053
- Samara-4 (Russia): $1,454,154
- Ukhta-1 (Russia): $1,424,159
- Syktyvkar-1 (Russia): $1,415,581
- Tolyatti-1 (Russia): $1,398,384
- Dolgoprudny-1 (Russia): $1,364,285
- Samara-2 (Russia): $1,305,968
- Samara-1 (Russia): $1,305,839
- Ulyanovsk-2 (Russia): $1,299,802
- Tallinn-1 (Estonia): $1,185,356
Our forth pizzeria in Bucharest (and sixth in Romania) is on its way! Bolocan Sergiu and his team 💪
Meanwhile, last week, we opened our third Dodo Pizza in the US—in Memphis, Tennessee. Congrats to our second American partner, Andy Kirievskiy!
We’ve just opened for delivery on Prospekt Bolshevikov in Saint Petersburg. For me, it’s a special location. I vividly recall how I used to commute to the subway station at Prospekt Bolshevikov on those chilly “Petersburgish” mornings.
In December 2010, before opening the very first Dodo Pizza, I worked for a few days in a Papa John’s that was located in that area. I had a dream—to open my own pizza shop and build it around an IT system.
At the beginning of 2011, I went back to Syktyvkar, my home city, with no money and some debt. Finally, in spring, a small pizzeria was opened in a basement. In the beginning, it was operating only for delivery. Now we deliver on Prospekt Bolshevikov. :)
Dine-in at Bolshevikov 2 is opening a bit later. It will be quite homey.
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