Der Spiegel: These Russians want to raid Germany—with pizza!

15 February 2019

Der Spiegel: These Russians want to raid Germany—with pizza!

Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

This is a translation in English of an article about Dodo Pizza written by Benjamin Bidder and published in Germany on January 28th, 2019 by one of the country’s most established magazines: Der Spiegel. Though this piece doesn’t necessarily represent our point of view, we share it as it is, without any alterations.

Source: Diese Russen wollen Deutschland erobern - mit Pizza


What unites an ex-investment banker from Merrill Lynch, top Russian programmers formerly employed by Intel, and a marketing expert from Poland? They've put their heads together in a start-up office on the outskirts of downtown Moscow and...

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06 February 2019

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

We’ve closed two of our pizzerias. In business, sometimes it’s important to cut your losses, draw necessary conclusions, and move on. So we’ve closed our small “Dodo Pizza and Coffee” pizzeria in Syktyvkar.

The idea was beautiful, but ultimately, this experiment hadn’t become profitable. Nonetheless, we should thank it for the accumulated experience. Technologies and design created for this project are the central elements of our format. We’ve created new interior design for this pizzeria, as well as our “pizza slices” product that is timer prepared and priced flexibly (it sells at a discount after 45 minutes; after 60, it is written off).

Also, Mikhail Kropanev, our partner in China, has closed our first Hangzhou pizzeria. It was located at a distance from the main thoroughfares. Unlike our pizzeria in Yantai and despite all our efforts, the Hangzhou pizzeria at that location and in that format couldn’t become profitable. Mikhail doesn’t plan to leave the business altogether and intends to open a new pizzeria.

We’re working on our first corporate pizzeria in Hangzhou. This will be a pizzeria in a completely new format, and a brave attempt to break into the Chinese market. What’s that all about? Check out our earlier posts.

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How we boosted our TV ad performance using real-time mobile data

02 February 2019

How we boosted our TV ad performance using real-time mobile data

Mikhail Chernyshov

Mikhail Chernyshov

Customer Happiness Officer

For many people, traditional marketing—like advertising on TV, for example—still looks pretty straightforward.

If you have deep pockets, all you need to do is hire a fancy agency, shoot a nice commercial, buy some time slots on a few TV channels—and just enjoy the ride.

It’s not that simple anymore. We at Dodo Pizza learned that there is an untapped potential in mixing traditional marketing with digital channels that can significantly improve the performance of your ads. And we aren’t talking about integrated marketing campaigns here—we’re talking about adjusting your TV strategy and even buying using real-time digital data.

Our most significant...

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Dodo IS: one IT system to rule them all

28 January 2019

Dodo IS: one IT system to rule them all

Everything you need to know about Dodo's own IT solution

Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

Some people simply can't wrap their head around this: why would a pizza franchise go through so much trouble to build its own IT system when there is no shortage of IT solutions on the market?

Dozens of well-funded startups are tackling the food tech trend nowadays. So when a QSR chain needs to up its tech game, it can now simply buy and adapt a ready-made solution from a third-party (as some pretty established QSR chains do).

On the other hand, building an IT team of free-spirited developers inside a traditional restaurant company can be a real struggle. Especially...

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