17 October 2018

Rate your pizza: Dodo testing its killer feature

Rate your pizza: Dodo testing its killer feature
Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

If you are our customer, we want you to trash us. Was your pizza a disaster? Say it. Waited for eternity? Say it. Did we mess up your order? Say it. You think we’re idiots? Please, say that too.

Negative feedback is pure gold for our business. It allows our team to learn from mistakes and grow. And as with any precious resource, this gold is hard to come by—harder than many people think.

Most customers don’t like giving negative feedback. Because it’s not fun. They don’t want to look like jerks—they just keep...

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16 October 2018

Nigeria: business is the answer

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

It was a completely new experience. I’d been in many countries and cities, but what I saw and felt in Nigeria has changed my view of the world entirely. We spent four days in Lagos, Africa’s largest city. Our team came to Nigeria at the invitation of prospective partners to experience everything first-hand, study the growing Nigerian market, and make a decision on the possibility of bringing the Dodo Pizza brand to this country. So what have I learned in Nigeria?

I saw what an unsafe environment looks like. I’ve been to different places, but...

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14 October 2018

Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

16 new Dodo Pizza shops were opened in September—that’s the year’s record for monthly growth. See Misha Chernyshev, our marketing director, talk about this awesome achievement and more of last month’s key developments with the company—or simply study our monthly financial report by yourself.

 

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08 October 2018

Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

Big news! Now you can study the monthly sales of any Dodo Pizza shop right on our website. Other companies deem such numbers confidential—we at Dodo make them public.

Go to the home page, scroll down to the last part of the page, pick a country, city, and pizzeria—and see its sales graph in the local currency or in US dollars.

The website gets its data via APIs straight from Dodo IS, our internal IT system. Dodo IS processes every order we get, so the numbers will remain accurate and can (and will) be automatically updated on the first day of a new month.

If you give it a try, you may learn that, for example, in September, Tallinn-1 in Estonia saw €97,000 in sales, while Brașov-1 in Romania gained $107,000 and Syktyvkar-1 in Russia, our chain’s first unit, netted $109,000.

This is a beta; we’ll continue to work on improving the performance of the service. And more graphs are to come—the next one will probably be the top 100 pizza shops in the chain in terms of sales.

If you wonder why we make these precious data public and easily accessible, check out a post where we describe Dodo Pizza’s commitment to radical transparency.

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05 October 2018

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

Nigeria. You leave the British Airways plane and simply enter a different world. I’ve seen rough places, but compared to this country, they were just Disneylands. It doesn’t even look like Russia in the 90s. It’s a real stern Africa. I realized that this wasn’t a game when two cars arrived to pick us up at the airport—a black Land Cruiser and an off-road vehicle with a flasher. It was full of guys in uniform with assault rifles. They escorted us up to our hotel encircled by a huge metal fence in the city’s richest district. We were driving through this city, strangely dark, but filled with cars and people jumping in front of the vehicles stuck in traffic jams to offer some snacks. From the highway, we saw a glowing and enormous Domino’s sign. For now, they are alone here, but the first Pizza Hut is opening soon… It’s a country of big risks and opportunities.

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How big a business
is Dodo Pizza

More data on Dodo Dashboard

Locations

in  countries

+ stores in

Total sales

Nov 2016Nov 2017

Sales in

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forecast:

Please review our privacy policy. At each Dodo Pizza unit, every purchase goes through Dodo IS, our internal IT system. On this dashboard,
we streamline our financial data right from Dodo IS. Local currencies convert to US dollars in real time based on the rates provided by currencylayer.com.
The numbers might vary from our other management accounting data published in other sources due to the differences in currency
exchange rates and calculation methods.

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