27 March 2019

As Smooth as Riding on Uber: How Benjamin Calleja (LIVIT) Creates a Next-level Dining Experience

"If no one is doing it, we have to."

Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

Benjamin Calleja wants to spy on you, and he bets you'll love it.

Actually, there is a chance that he already tracks your moves—though you might be completely unaware of it. He knows, for instance, if and how often you pass by his restaurant.

Smart sensors he installed at the front door count how many times you do that without going in. And when you do go in, the same pesky little sensors measure how much time you spend at the counter or which area of his fine establishment you prefer.

But for such a man as Benjamin Calleja, that's simply not...

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20 March 2019

Dodo Brighton total relaunch: our first win

Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

It looks like our UK team (AKA Dodo’s special task force) just had its first win. Last Friday, Dodo Brighton made £996.5 in sales.

For any other Dodo Pizza shop, this would be a paltry achievement (see our top sales ranking). But for our first pizzeria in the UK, it’s a huge step forward.

Our partner, Konstantin Yudintsev, launched Dodo in Brighton more than a year ago. He did it at his own risk. Back then, we couldn’t allocate enough resources to support him. So his ambition was modest: to survive in the competitive UK market.

The shop has survived, yet...

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18 March 2019

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

Last week, we rolled out one small but very important feature on our website in Russia. Now you can see average delivery time and average customer ratings retrieved from our mobile app for every city. Why is that so important?

We’re giving real statistics from Dodo IS, our internal IT system. The naked truth. Openness is our company philosophy. We are merciless with ourselves. We burn bridges, so to speak, denying ourselves a chance to work poorly. If our pizza delivery takes too much time somewhere, you will see it at once. Perhaps, it will deter you from ordering; so we will have no choice but to work better. We focus on the point, and the point is our customers.

Interestingly, one of our main competitors also publishes the “average delivery time” of the previous week on its website in Russia. And their figures—which are very low indeed—remain constant for weeks, no matter what city we’re talking about. With our approach, we will seem to be slower than our competitor, yes, but we believe that in business you can’t achieve long-term success through manipulation. Such is our approach. In truth we trust.

For example, when I checked our pizzerias in different cities, I was ashamed for Dodo Pizza in Yaroslavl. They deliver in 59 minutes on average (!), and their rating is rather low, as far as we’re concerned. And I’m proud for 50 pizzerias in Moscow with the average delivery time of 37 minutes, which is good for such a complex megalopolis, though we definitely could do much better.

I’m certain that now that we’ve opened our ratings, our performance will improve, because openness doesn’t leave us a chance to work poorly. And that’s just the beginning. We are going to develop these tools further. Soon, there will be ratings for every pizzeria (for instance, some Moscow franchisees work well, and others, not so well). You will be able to see rating lists and pick the best pizzerias in a particular city or country.

Further reading: Rate your pizza: Dodo testing its killer feature

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15 March 2019

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

A real pro of the British pizza delivery market has joined the Dodo Pizza UK team.

For the next few years we’re going to concentrate heavily on the Dodo Pizza development in the United Kingdom, among other things. The UK is the largest European pizza delivery market. Domino’s has about 1000 pizzerias there. The competition is stiff, but we see great potential in the UK. We’re certain there is room for new interesting players in this complex market.

David has been working in this industry for more than 20 years. For 11 years, he had been the franchising and business development director at Papa John’s International in Great Britain.

David is a unique person. Frankly, I’ve rarely seen such energetic people in my life. Our company is very young, so in comparison to David we’re just newbies, but his energy and enthusiasm match ours. Birds of a feather flock together indeed.

We consider David’s decision to be a gesture of great trust. We’re just setting about our development in the UK, and there is a difficult and exciting way ahead of us. We set ourselves the most ambitious goals. We believe that the total openness of our company, its integrity and customer-oriented approach as well as our IT platform will allow us to attract strong business partners from among British entrepreneurs, and together we will create a hot product and successful and sustainable business.

Thank you for your trust, David!

Permanent link: David Sweeney with the Dodo team: we stake on development in the UK

14 March 2019

David Sweeney

David Sweeney

UK Business Development

I have been hovering in and around the pizza world for almost twenty years but believe it or not it’s taken me until now to find something truly amazing, Dodo Pizza.

Dodo is something extraordinary on several levels. Which is why I’ve left the world of consulting to join Dodo Pizza to develop the UK market.

Firstly, there is the product. Behind every pizza sold there is a quality control system that starts with product development and runs through to when the pie is placed in a box and given the Dodo seal of approval.

Secondly, the stores are bright with open kitchens where nothing is hidden and if you are not in the store you can log on and see your pizza being prepared with the Dodo kitchen cam…now that is an open kitchen!

Thirdly, the whole operation is controlled by one IT ecosystem called Dodo IS allowing the store owner to concentrate on making great pizzas and providing a great customer experience.

Finally, there is a whole new approach to franchising with the emphasis on store economics and innovative marketing enabling the franchisees to get a quicker return on capital and then open more stores.

I believe that Dodo has some truly innovative ideas in action that will redefine how pizza is experienced in the UK for consumers and business owners.

Permanent link: Dodo is something extraordinary which is why I joined

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Please review our privacy policy. At each Dodo Pizza unit, every purchase goes through Dodo IS, our internal IT system. On this dashboard,
we streamline our financial data right from Dodo IS. Local currencies convert to US dollars in real time based on the rates provided by currencylayer.com.
The numbers might vary from our other management accounting data published in other sources due to the differences in currency
exchange rates and calculation methods.

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