How to reinvent franchising with tech and transparency

The story of Dodo Pizza — a digital-first pizza delivery franchise
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Blog
162 stories
Doner kebab and coffee. New Dodo businesses of 2020

02 December 2019

Doner kebab and coffee. New Dodo businesses of 2020

Next year, we will launch two new concepts—coffee shops and doner kebab houses. Pilot projects will be up and running in early 2020 in Moscow. By the end of the year, we will probably be ready to begin testing these new concepts together with our first franchisees.

Why doner kebab?

Doner kebab is a great product to build a large-scale chain upon. On the one hand, you can eat it on the go, and on the other hand, a doner kebab house can bloom into a full-fledged café with quite a diversified menu....

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A letter to the team

26 November 2019

A letter to the team

Hi everyone! Thoughts on the way from Syktyvkar to Moscow—the #founder_channel is back on air.Our company is growing and changing. Obviously, new conditions demand a new approach and adjustments to the part the CEO plays. Our team has become so big I don't even have time to talk to everyone like it used to be. Of course, you can always catch me in the office by the coffee machine or in the cloakroom and ask me your question, but that doesn't solve the problem of communication on a systemic level....

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Second Dodo in Hangzhou: how we are building a genuine Chinese pizza shop

20 November 2019

Second Dodo in Hangzhou: how we are building a genuine Chinese pizza shop

In the spring of 2019, we opened our pilot Dodo Pizza in Hangzhou, China. Our goal is to create a brand new pizza shop format that will perfectly fit the Chinese market and in the future can let us scale quickly with franchising. In October, our daily revenue reached ¥10,000 for the first time. We've learned a lot this year. Let me share some of our key insights and new plans.The most important news is that we will launch our second pizza shop in Hangzhou on 13 January 2020. It will...

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Dodo reaches beyond pizza

07 November 2019

Dodo reaches beyond pizza

Our expertise isn't just in pizza. We know how to create retail concepts, merge IT and operational business, build a franchising system, and team with strong entrepreneurs.So we are going to start launching new retail concepts based on the Dodo franchising platform that includes the Dodo IS digital platform, our supply network, quality control, training, communications, funding for franchisee growth, and many other things. We’re talking about coffee shops, sushi bars, bakeries, and even bed-and-breakfasts or dry cleaners. We will be changing people's lives for the better by creating everyday goods and services...

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Dodo Pizza in China: reinventing the pizza business for the world’s largest market

25 October 2019

Closing in on 10,000. How things are going at Dodo Pizza Hangzhou

In mid-July, our team in China set an ambitious goal—to achieve average daily revenue of ¥10,000 in our pilot pizza shop in Hangzhou by the end of September. Where were we at that time? Somewhere around ¥4,000.We'd only just launched delivery (and connected to delivery aggregators), and our sales in the dining area were growing, but slowly. We conceptualized our goal, estimated the breakdown of revenue across different channels, and decided that dining area revenue was to be increased by a factor of 2, and delivery by a factor of 4. All in all, those...

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