21 August 2018

Dodo Pizza first tv ad campaign: the results

Dodo Pizza first tv ad campaign: the results
Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

Some people say nobody watches TV anymore. No use advertising your brand on national channels—go online! Yet this spring, Dodo Pizza launched its first nationwide TV campaign in Russia.

Three months later, Misha Chernyshev, the company’s marketing director, took the stage at Dodo Pizza’s yearly meetup to report on the results of this promo. Here is a recap of his keynote.

The campaign lasted for 42 days, and Dodo Pizza invested $1.6M in it.

67 million people saw our promo at least once, and 56% of them saw it more than 5 times.

For the first time in our history, our...

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20 August 2018

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

A historic day!

This is Bauyrzhan Sadykov. Bau was born is Kazakhstan, but for the last 13 years, he’s been living in China. He came to Beijing to study at a university. He couldn’t understand a word in Chinese back then. For the last two years, Bau has been working with Dodo—managing Dodo Pizza in Yantai and Hangzhou. Now he is responsible for the development of our entire business in China. He is holding a preliminary lease deal for our new pizza shop in Hangzhou. We’ve just come to terms with the landlord and left a deposit to secure the deal. We’re launching our corporate (company-owned) pizzeria in China. It will be a pilot concept with no cashiers. All of the orders will go through our app on WeChat. Why are we doing this? I’ll tell you about it in another post. Stay tuned.

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16 August 2018

Dodo Meetup 2018: last year’s key results and achievements

Maxim Kotin

Maxim Kotin

Dodo Pizza storyteller

Every summer, Dodo Pizza holds an event for its partners and managers where we sum up the results of the previous year, present new products, and set ambitious new goals. This year, around 1,400 people took part in the gathering. Here is a recap of what was said on stage by Fyodor Ovchinnikov, Dodo Pizza founder and CEO, about Dodo’s most significant achievements in the 2017/2018 season.

Having increased its sales by 131%, Dodo Pizza now has grounds to consider itself one of the fastest-growing pizza chains in the world.

91% of...

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14 August 2018

The story of Dodo Pizza might look like a fairy tale...

The story of Dodo Pizza might look like a fairy tale...
Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

The story of Dodo Pizza might look like a fairy tale.

Seven years ago, a dreamer from a small northern Russian city decided to create a global business. Owning no money, he had something more valuable—a prospective idea and his faith that it was possible to achieve his dream. He aimed to start a global pizza franchise built around a cloud IT system. He chose pizza because this product is known all over the globe, and pizza delivery is one of the most popular small businesses in the world.

He believed that even in...

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12 August 2018

Fyodor Ovchinnikov

Fyodor Ovchinnikov

Dodo Pizza CEO

We’re looking for an HR director for our global head office.

We used to be a small company, but things have changed. We’re on the cusp of change. Our team has a real chance to build the first Russian-born but global b2c company. We need to scale, but we don’t want to lose our values and culture. We want to stay open-minded and street-smart. We don’t want to become a corporation in the bad sense of the word. At the same time, we have to create a super efficient company. So we are in great need of a skillful HR director who will make use of everything we’ve created so far and who will develop it into a solid system for attracting and growing new talents.

Dodo Pizza is already a pretty big business. And it will become even bigger. So we’re ready to welcome a seasoned manager. Besides a competitive salary and insanely challenging goals, we offer members of our team the most important treasure we own—the company’s shares. We want to work with partners and share the success we create together.

In a few years, our system-wide sales will reach $1 billion, and they will continue growing because our business has no boundaries. There is a pizza market all over the world, and we can offer a competitive advantage in this market: our own IT system. Someday, we’ll go public.

We’re already looking for a new office for Dodo Pizza Global in Moscow downtown. Our current venue can’t accomodate us all. With our future HR director, we’ll build a dream space to foster creativity. We have “big hairy goals” and we have resources to reach them.

I’ll be glad to meet with HR directors of big companies for a coffee and describe all our plans in detail. Consider this offer even if you don’t want to leave your current position at the moment. No strings attached. Ideas and experience exchange are valuable by themselves. I’m always ready to meet new, interesting people. No doubt that it will be a win-win no matter what the result.
Email me at my personal address fedor@sila-uma.ru.

Here is our brand manifesto. We are open!

 

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How big a business
is Dodo Pizza

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Please review our privacy policy. At each Dodo Pizza unit, every purchase goes through Dodo IS, our internal IT system. On this dashboard,
we streamline our financial data right from Dodo IS. Local currencies convert to US dollars in real time based on the rates provided by currencylayer.com.
The numbers might vary from our other management accounting data published in other sources due to the differences in currency
exchange rates and calculation methods.