21 June 2019
How many pizza shops, operated by one brand, can a country accommodate?
In the UK, this number is just over 1,000. In Russia, Dodo Pizza’s home market, it will probably be close to 1,500. In China? Much more than that even.
While many people still see China as a place that produces all the stuff that the rest of the world consumes, its huge internal market is developing rapidly. And that is the reason why Dodo Pizza founder, Fyodor Ovchinnikov, has chosen China as our primary market for the future—along with the UK.
Having built a market-leader in Eastern Europe and...Read more