How to reinvent franchising with tech and transparency

Big news! Now you can study the monthly sales of any Dodo Pizza shop right on our website. Other companies deem such numbers confidential—we at Dodo make them public.

Go to the home page, scroll down to the last part of the page, pick a country, city, and pizzeria—and see its sales graph in the local currency or in US dollars.

The website gets its data via APIs straight from Dodo IS, our internal IT system. Dodo IS processes every order we get, so the numbers will remain accurate and can (and will) be automatically updated on the first day of a new month.

If you give it a try, you may learn that, for example, in September, Tallinn‑1 in Estonia saw €97,000 in sales, while Brașov‑1 in Romania gained $107,000 and Syktyvkar‑1 in Russia, our chain’s first unit, netted $109,000.

This is a beta; we’ll continue to work on improving the performance of the service. And more graphs are to come—the next one will probably be the top 100 pizza shops in the chain in terms of sales.

If you wonder why we make these precious data public and easily accessible, check out a post where we describe Dodo Pizza’s commitment to radical transparency.