How to reinvent franchising with tech and transparency

One of Oxford’s newest pizza restaurants, Dodo Pizza, quickly became one of the community’s most loved places to grab a slice. Now the owner says the brand is pursuing an opportunity of a lifetime by expanding to California.

Alena Tikhova, owner and CEO of Dodo Pizza, began the Russian-based pizza company in Oxford in the summer of 2015. She then led the charge to expand into Southaven and Memphis shortly after. The store uses a unique approach to the regional marketplace by only serving high-grade ingredients like meats and cheeses flown in from New York, dough made from scratch in-store, and fresh herbs that top each slice of their premium pizza.

“The opportunity was a coincidence,” Tikhova said about moving the brand across the country. “We believe the Los Angeles area is a good market for us to be in.”

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