How to reinvent franchising with tech and transparency

Our latest monthly financial report—Dodo Pizza’s key figures and achievements in March 2018.

Total sales: $17.14 mln—it’s around 981 mln rubles. Not that long ago, it took us a year to show this number in sales. As you may remember, in 2015, we set one billion rubles as the year’s primary goal which we met in December—though many people thought that it was beyond us.

Now we predict that our total MONTHLY sales will finally exceed 1 billion rubles in April. What about 1 billion dollars? We believe Dodo Pizza will see this number in its annual turnover in 3–4 years.

It’s just numbers, but they tell a lot about the hard work of thousands members of our team—and about the millions of happy customers we serve.

While our pizzerias are profitable, our managing company stays unprofitable—as it was planned from the beginning, since we needed to invest in scaling our business and developing our own IT system, which now includes solutions for back office and call center, smartphone apps, and a website which attracts 2 mln visitors a month.

Our monthly losses constantly decreases, though. In March, we saw only 1,9 rubles (around $31,000) in losses. We predict that in the middle of the year, finally, we’ll become profitable. After that, Dodo Pizza will be able to grow by re-investing its profits instead of seeking external funding. We need to continue investments in our IT system and our team to make it possible for us to scale globally.

People often ask us how they can become Dodo Pizza shareholders. We aren’t looking for funding any more, but there is still an opportunity for them.

There is a small secondary market of our shares. Due to our previous crowdfunding campaigns, there are around 200 shareholders in Dodo Pizza right now, mostly private investors with shares worth from $5,000 to tens of thousands of dollars. From time to time, some of them want to sell their shares. And that can be a good opportunity for an investor that will consolidate these shares over a period of a year or two.

So, we’re looking for an investor who might be interested in buying shares from our current minority shareholders for at least $1 mln in total. It’s important for us to find a like-minded partner who shares our values, ambitions, and plans.

If you’re interested, please email us at invest@dodopizza.com.

Previous Dodo Pizza monthly reports are here.