How to reinvent franchising with tech and transparency

In the spring of 2019, we opened our pilot Dodo Pizza in Hangzhou, China. Our goal is to create a brand new pizza shop format that will perfectly fit the Chinese market and in the future can let us scale quickly with franchising. In October, our daily revenue reached ¥10,000 for the first time. We've learned a lot this year. Let me share some of our key insights and new plans.The most important news is that we will launch our second pizza shop in Hangzhou on 13 January 2020. It will...

Our expertise isn't just in pizza. We know how to create retail concepts, merge IT and operational business, build a franchising system, and team with strong entrepreneurs.So we are going to start launching new retail concepts based on the Dodo franchising platform that includes the Dodo IS digital platform, our supply network, quality control, training, communications, funding for franchisee growth, and many other things. We’re talking about coffee shops, sushi bars, bakeries, and even bed-and-breakfasts or dry cleaners. We will be changing people's lives for the better by creating everyday goods and services...

In mid-July, our team in China set an ambitious goal—to achieve average daily revenue of ¥10,000 in our pilot pizza shop in Hangzhou by the end of September. Where were we at that time? Somewhere around ¥4,000.We'd only just launched delivery (and connected to delivery aggregators), and our sales in the dining area were growing, but slowly. We conceptualized our goal, estimated the breakdown of revenue across different channels, and decided that dining area revenue was to be increased by a factor of 2, and delivery by a factor of 4. All in all, those...

Last week, Bloomberg published a story about Dodo Pizza.Here are a few quotes from the article.

• An archaeologist by education, Ovchinnikov, 38, and his franchisees have opened 457 pizzerias in Russia and 69 in 11 other countries... Now he’s planning to add another 1,000 in Europe, Asia and Africa over the next five years, a goal few people in the industry doubt he can achieve. That’s because of a secret sauce that isn’t edible, but ethereal—Dodo IS, a proprietary mix of application software and analytics stored in the cloud.
• Overseen by a...
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