Topic
Dodo IS
15 stories
How technology is changing the fast food industry

04 March 2020

How technology is changing the fast food industry

...humongous? This is the word we probably need here. The impact of new technology on the fast food and restaurant industries has been hu-mon-gous! The internet and mobile phones have completely reshaped how we order, make and consume food.Instead of thumbing paper menus in restaurants, customers use their phones to order for delivery. Instead of soliciting advice from their friends, people study reviews left by total strangers online.

It’s easy to get overwhelmed with all these changes. Software is eating the world, so what’s going to be left of the restaurant and fast...

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18 March 2019

Last week, we rolled out one small but very important feature on our website in Russia. Now you can see average delivery time and average customer ratings retrieved from our mobile app for every city. Why is that so important?

We’re giving real statistics from Dodo IS, our internal IT system. The naked truth. Openness is our company philosophy. We are merciless with ourselves. We burn bridges, so to speak, denying ourselves a chance to work poorly. If our pizza delivery takes too much time somewhere, you will see it at once. Perhaps, it will deter you from ordering; so we will have no choice but to work better. We focus on the point, and the point is our customers.

Interestingly, one of our main competitors also publishes the “average delivery time” of the previous week on its website in Russia. And their figures—which are very low indeed—remain constant for weeks, no matter what city we’re talking about. With our approach, we will seem to be slower than our competitor, yes, but we believe that in business you can’t achieve long-term success through manipulation. Such is our approach. In truth we trust.

For example, when I checked our pizzerias in different cities, I was ashamed for Dodo Pizza in Yaroslavl. They deliver in 59 minutes on average (!), and their rating is rather low, as far as we’re concerned. And I’m proud for 50 pizzerias in Moscow with the average delivery time of 37 minutes, which is good for such a complex megalopolis, though we definitely could do much better.

I’m certain that now that we’ve opened our ratings, our performance will improve, because openness doesn’t leave us a chance to work poorly. And that’s just the beginning. We are going to develop these tools further. Soon, there will be ratings for every pizzeria (for instance, some Moscow franchisees work well, and others, not so well). You will be able to see rating lists and pick the best pizzerias in a particular city or country.

Further reading: Rate your pizza: Dodo testing its killer feature

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The first ever multinational pizza app

25 February 2019

This week, a historical moment happened for our company. We launched our mobile app in Kazakhstan. However, that’s not the big news. The big news is, we’ve created the first multinational app in global pizza industry history. It works like Uber. Arriving to a new country, you don’t install a local Uber app. You use one app everywhere. But usually, it’s not the same with pizza apps—you have to download a local one every time you’re in a new country. Our app will work in every country where Dodo Pizza is located, you just have to choose the country in the app menu. So far, there are only two countries there, Russia and Kazakhstan, but we’ll add Romania, Belarus, Lithuania, Estonia, Slovenia, the UK, USA, Uzbekistan, Kyrgyzstan, and of course, China, soon.

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Why Does Dodo Pizza Need 250 Developers?

19 February 2019

Why Does Dodo Pizza Need 250 Developers?

In autumn, we announced we were going to expand our IT team from 49 to 250 developers. And immediately we were buried under an avalanche of questions—mostly, people were interested why a pizza chain needs so many software engineers. How did we come up with such a number? So now I want to answer that.

As you may know, Dodo Pizza is a franchise. Currently, we have more than 450 pizzerias in 12 countries, including the USA, UK, and China. The core of our franchise is Dodo IS, our information system that controls most of the business processes...

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How we boosted our TV ad performance using real-time mobile data

02 February 2019

How we boosted our TV ad performance using real-time mobile data

For many people, traditional marketing—like advertising on TV, for example—still looks pretty straightforward.

If you have deep pockets, all you need to do is hire a fancy agency, shoot a nice commercial, buy some time slots on a few TV channels—and just enjoy the ride.

It’s not that simple anymore. We at Dodo Pizza learned that there is an untapped potential in mixing traditional marketing with digital channels that can significantly improve the performance of your ads. And we aren’t talking about integrated marketing campaigns here—we’re talking about adjusting your TV strategy and even buying using real-time digital data.

Our most significant...

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