How to reinvent franchising with tech and transparency

We at Dodo Brands have explained the concept of Drinkit many times. However, judging by the mass media reaction, not a lot of people have really understood it so far. This doesn’t upset us in the least, of course. A similar thing happened with Dodo Pizza. Initially, people couldn’t understand why a pizza shop would need to develop a proprietary digital platform but now this question is being asked less and less frequently.

Next year, we will launch two new concepts—coffee shops and doner kebab houses. Pilot projects will be up and running in early 2020 in Moscow. By the end of the year, we will probably be ready to begin testing these new concepts together with our first franchisees.