How to reinvent franchising with tech and transparency

We’re looking for an HR director for our global head office.

We used to be a small company, but things have changed. We’re on the cusp of change. Our team has a real chance to build the first Russian-born but global b2c company. We need to scale, but we don’t want to lose our values and culture. We want to stay open-minded and street-smart. We don’t want to become a corporation in the bad sense of the word. At the same time, we have to create a super efficient company. So we are in great need of a skillful HR director who will make use of everything we’ve created so far and who will develop it into a solid system for attracting and growing new talents.

Dodo Pizza is already a pretty big business. And it will become even bigger. So we’re ready to welcome a seasoned manager. Besides a competitive salary and insanely challenging goals, we offer members of our team the most important treasure we own—the company’s shares. We want to work with partners and share the success we create together.

In a few years, our system-wide sales will reach $1 billion, and they will continue growing because our business has no boundaries. There is a pizza market all over the world, and we can offer a competitive advantage in this market: our own IT system. Someday, we’ll go public.

We’re already looking for a new office for Dodo Pizza Global in Moscow downtown. Our current venue can’t accomodate us all. With our future HR director, we’ll build a dream space to foster creativity. We have “big hairy goals” and we have resources to reach them.

I’ll be glad to meet with HR directors of big companies for a coffee and describe all our plans in detail. Consider this offer even if you don’t want to leave your current position at the moment. No strings attached. Ideas and experience exchange are valuable by themselves. I’m always ready to meet new, interesting people. No doubt that it will be a win-win no matter what the result.
Email me at my personal address fedor@sila-uma.ru.

Here is our brand manifesto. We are open!

 

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Within 18 months, our business in Europe (Romania, Lithuania, Estonia, and the UK) has grown from €139K to €478K in monthly sales, despite our focus on Russia, Dodo Pizza’s home market.

Now we’re giving a boost to our global growth and aiming to open in one new country every two months. Next in line: Belarus, Slovenia, then probably Germany, Ukraine and Moldova.

In Russia, we faced another problem: all the big and rich cities are “sold out,” which makes it hard to attract new partners. Our solution: taking our b2b marketing up to a new level. We’ve developed 30 separate landings for 30 most prospective cities that are still available for franchisees.

Learn more about these and other developments with the company while watching our latest Monday meeting (in English):

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Don’t want to brag, but… it looks like Dodo Pizza has become one of the fastest-growing pizza chains in the world. 🏆

In 12 months (July 2017 to June 2018), our chain netted $162 million in system-wide sales—while a year ago the number was $70 million. This means that we saw a 131% growth 🔥 in year-over-year sales.

How fast is that? Let’s see.

Nation’s Restaurant News publishes a yearly ranking of the biggest chains in the States. This year, among the fastest-growing food service companies, the number one spot was occupied by MOD pizza. It showed an 80% ☝️ year-over-year growth. The next place belongs to Blaze Pizza with a 51% growth.

MOD pizza was founded in 2008—just three years earlier than Dodo Pizza. It has around 330 units—close to what we have. And while MOD’s almost twice as big as we are in terms of sales ($270 million), we’ve been growing 1.6 times faster, and 2.5 times faster than the second-best chain in the US.

 

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