How to reinvent franchising with tech and transparency

In this photo, you see not a homeless person, but a restaurant manager. It's me a year ago, trying to get some rest before a new day kicks in.

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This April, we promised to return money paid for any order that left our customers unsatisfied. Late delivery? Missing drink? Cold pizza? Just a pizza you didn’t like? Doesn’t matter. We encouraged our unhappy customers to call or leave a message on Facebook, tell us what the issue was, and get all their money back.

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For the last 12 months, Dodo Pizza Oxford’s average employee turnover rate was 75.3%. This is lower than the rates typical in the quick service industry, where exceeding 100% is considered critical but not unusual. We achieved these results not by chance, but through deliberate practice. In this post, I want to share a few things we do to secure employee retention at Dodo Pizza and make people stick with us.

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Let’s admit it: we chickened out. Two years ago, our team came up with a business model for Dodo Pizza that awed us. We aimed to offer a much better product for delivery, but for the same price people usually pay. Just before the launch, we pulled the plug and raised our prices. Now, with opening a new pizzeria in Southaven, we’re giving our old spunky idea a second chance.

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Everyone thought the idea was as genius as it was simple. We all believed in our product and expected that after trying our pizza, nobody could fight the temptation to order and devour it again. So half a year ago, we threw our cap over the mill and offered a free pizza to literally each Oxonian who had never ordered from Dodo Pizza before.

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