How to reinvent franchising with tech and transparency

Some national holidays skyrocket pizza sales, but how can you outperform even the biggest of them? By holding your own celebrations.

Last Sunday, the Dodo Pizza website attracted 160,000 visitors—more than twice as much as it did on February 23 and March 8 this year (both dates are huge holidays in Russia).

On September 23, there wasn’t any nationally recognized celebration in the country, though. Or maybe there was: Dodo Pizza held its first national Pizza Day, selling Pepperoni pizzas for just 100 rubles (less than $1.50) in dozens of locations....

September 18, 2018 will be remembered as a historic day for our big team. Dodo Pizza launched its first unit in Minsk, Belarus 🇧🇾. Congratulations to our partner Vadim Tkachuk and the entire Belarus team! Thank you for your trust. We’ll do everything possible to win favor with our customers in Belarus. Awesome pizza, openness, and rock-n-roll 🤟 Now Dodo Pizza unites 11 countries and 377 pizza shops.

I’m in Norilsk, Russia. Beyond the Arctic Circle. Almost at the edge of the world. Sometimes it feels like you’re in a sci-fi post-apocalyptic movie. Enormous shabby buildings, wide streets, boundless tundra on the horizon. We wade through the squalls of rain, and we end up in a warm, welcoming place offering delicious pizza and decent coffee with smiling people and a playroom for kids. Entrepreneurs do change the world. So many thanks to Eugeniy Papushev, our partner in Norilsk. He assumed the risks and created something that hadn’t been there before. It wasn’t easy. Just imagine it: pizza sauce and flour for the pizzeria are delivered by ships through the Northern Sea Route, and fresh vegetables—by air on planes. I’m thrilled that this pizzeria is showing profits and Dodo Pizza made this stern city a bit brighter, warmer, and more cheerful. It’s the utmost pleasure of our business.