How to reinvent franchising with tech and transparency

Last week, Bloomberg published a story about Dodo Pizza.Here are a few quotes from the article.

• An archaeologist by education, Ovchinnikov, 38, and his franchisees have opened 457 pizzerias in Russia and 69 in 11 other countries... Now he’s planning to add another 1,000 in Europe, Asia and Africa over the next five years, a goal few people in the industry doubt he can achieve. That’s because of a secret sauce that isn’t edible, but ethereal—Dodo IS, a proprietary mix of application software and analytics stored in the cloud.
• Overseen by a...
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Quite a few entrepreneurs I respect don’t believe in franchising. They say it isn't a decent way to grow a business. And although we at Dodo Pizza are building a franchise, I can relate to that sentiment.

Old-school franchising’s sins are numerous indeed. They range from inconsistency in quality and service to a lack of trust between partners that can border on open hostility.

We at Dodo dare to say we can change this. Our team aims to build not only a digital-first pizza franchise, but a franchise of a new kind altogether.

If you know how legacy brands operate, some of...

This is a translation in English of an article about Dodo Pizza written by Benjamin Bidder and published in Germany on January 28th, 2019 by one of the country’s most established magazines: Der Spiegel. Though this piece doesn’t necessarily represent our point of view, we share it as it is, without any alterations.

Source: Diese Russen wollen Deutschland erobern - mit Pizza

What unites an ex-investment banker from Merrill Lynch, some top Russian programmers formerly employed by Intel and a marketing expert from Poland? They’ve joined forces in a start-up office on the outskirts of Moscow—and they’re making pizza....

Quick summary:

• Dodo Pizza is developing Dodo IS, its own IT system for managing a pizza delivery chain
• This cutting-edge ERP solution gives our franchise a competitive advantage in the market by enabling deep integration of our IT with our management system
• Dodo IS works as an online web application, which makes it accessible from any browser and provides management with real-time data
• In this text, we give 9 examples of how Dodo IS makes a difference for our customers, partners, and managers