How to reinvent franchising with tech and transparency

Wow! Dodo Pizza Brighton has made it to the “50 Awesome Pizza Places in the UK” list.  Our pizza there is super delish indeed.

“Don’t worry, Dodo Pizza doesn’t try and imagine a world without pizza. Quite the opposite, they have a pizza for every taste and occasion. What’s most impressive is the live kitchen webcam that runs 24-hours a day, so you can watch them make you pizza in real time along with live updates. Welcome to the future! Their best slice? The Meats – Bacon, red onion, pepperoni, marinara sauce, mozzarella and chicken.”

We now receive requests for our franchise from all over the world—from Germany and Nigeria, Canada and Australia, Switzerland and the UAE….

These emails prove to us that people from different countries have started to see the same value in what we’re building (our cutting-edge IT system, up-to-date branding, and agile business culture based on radical transparency).

The question is: what should we do with these requests? The Dodo Pizza brand is already present in 10 countries, from the United States and China to Lithuania and Romania. And to an outsider, our choice...