• UK
7 stories
Dodo in 2019: 141 new units, $314m in system sales, 46% growth

21 January 2020

Dodo in 2019: 141 new units, $314m in system sales, 46% growth

In 2019, Dodo Pizza launched 141 new pizzerias and closed 5, capping off the year with 576 units in 13 countries. Outlets outside of Russia generated 11.4% of total revenue, up from 9.5% a year before. Our annual system sales exceeded 20.2 billion rubles—around $314m. In US dollars, that’s a 46% year-over-year growth in sales. Building at such a pace, Dodo remains one of the fastest-growing QSR brands in the world.

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Dodo Pizza in the UK: how a brand from Eastern Europe is tackling the most competitive pizza market

30 May 2019

Dodo Pizza in the UK: how a brand from Eastern Europe is tackling the most competitive pizza market

At the end of 2018, the founder of Dodo Pizza, Fyodor Ovchinnikov, set a new Big Hairy Audacious Goal for our team: to grow the number of Dodo pizzerias in Europe, the US, and China from 16 to 200 by the end of 2021.

At the time, the franchise already had more than 400 units up and running, but most of them were located in Russia. To achieve this new goal, our team had to find a way to grow the brand globally as fast as it had been growing in Eastern Europe.

The capacity of our home market...

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20 March 2019

Dodo Brighton total relaunch: our first win

It looks like our UK team (AKA Dodo’s special task force) just had its first win. Last Friday, Dodo Brighton made £996.5 in sales.

For any other Dodo Pizza shop, this would be a paltry achievement (see our top sales ranking). But for our first pizzeria in the UK, it’s a huge step forward.

Our partner, Konstantin Yudintsev, launched Dodo in Brighton more than a year ago. He did it at his own risk. Back then, we couldn’t allocate enough resources to support him. So his ambition was modest: to survive in the competitive UK market.

The shop has survived, yet...

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15 March 2019

A real pro of the British pizza delivery market has joined the Dodo Pizza UK team.

For the next few years we’re going to concentrate heavily on the Dodo Pizza development in the United Kingdom, among other things. The UK is the largest European pizza delivery market. Domino’s has about 1000 pizzerias there. The competition is stiff, but we see great potential in the UK. We’re certain there is room for new interesting players in this complex market.

David has been working in this industry for more than 20 years. For 11 years, he had been the franchising and business development director at Papa John’s International in Great Britain.

David is a unique person. Frankly, I’ve rarely seen such energetic people in my life. Our company is very young, so in comparison to David we’re just newbies, but his energy and enthusiasm match ours. Birds of a feather flock together indeed.

We consider David’s decision to be a gesture of great trust. We’re just setting about our development in the UK, and there is a difficult and exciting way ahead of us. We set ourselves the most ambitious goals. We believe that the total openness of our company, its integrity and customer-oriented approach as well as our IT platform will allow us to attract strong business partners from among British entrepreneurs, and together we will create a hot product and successful and sustainable business.

Thank you for your trust, David!

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14 March 2019

I have been hovering in and around the pizza world for almost twenty years but believe it or not it’s taken me until now to find something truly amazing, Dodo Pizza.

Dodo is something extraordinary on several levels. Which is why I’ve left the world of consulting to join Dodo Pizza to develop the UK market.

Firstly, there is the product. Behind every pizza sold there is a quality control system that starts with product development and runs through to when the pie is placed in a box and given the Dodo seal of approval.

Secondly, the stores are bright with open kitchens where nothing is hidden and if you are not in the store you can log on and see your pizza being prepared with the Dodo kitchen cam…now that is an open kitchen!

Thirdly, the whole operation is controlled by one IT ecosystem called Dodo IS allowing the store owner to concentrate on making great pizzas and providing a great customer experience.

Finally, there is a whole new approach to franchising with the emphasis on store economics and innovative marketing enabling the franchisees to get a quicker return on capital and then open more stores.

I believe that Dodo has some truly innovative ideas in action that will redefine how pizza is experienced in the UK for consumers and business owners.

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