How to reinvent franchising with tech and transparency

How successful can Dodo Pizza be outside Russia? Our branch in Estonia might give you a hint. In 2017, Dodo’s first pizza shop in Tallinn ranked as the tenth pizzeria in the chain in terms of sales. It made $1,185,356 last year.

In June 2018, our partner opened another pizza shop in Tallinn—just for delivery to start. Dine-in was launched in August. And last month, in the third month of its operations, our second location in Estonia’s capital saw €58,971 in sales. Which made it profitable right away.

Usually, it takes a pizza shop six to nine months to reach the break-even point. Kudos to our partner, Viktor Ivanov!

 

Top 10 Dodo Pizza shops in terms of yearly sales in 2017

1. Samara‑3 (Russia): $1,545,053
2. Samara‑4 (Russia): $1,454,154
3. Ukhta‑1 (Russia): $1,424,159
4. Syktyvkar‑1 (Russia): $1,415,581
5. Tolyatti‑1 (Russia): $1,398,384
6. Dolgoprudny‑1 (Russia): $1,364,285
7. Samara‑2 (Russia): $1,305,968
8. Samara‑1 (Russia): $1,305,839
9. Ulyanovsk‑2 (Russia): $1,299,802
10. Tallinn‑1 (Estonia): $1,185,356

 

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Our forth pizzeria in Bucharest (and sixth in Romania) is on its way! Bolocan Sergiu and his team 💪

Meanwhile, last week, we opened our third Dodo Pizza in the US—in Memphis, Tennessee. Congrats to our second American partner, Andy Kirievskiy!

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I’m in Norilsk, Russia. Beyond the Arctic Circle. Almost at the edge of the world. Sometimes it feels like you’re in a sci-fi post-apocalyptic movie. Enormous shabby buildings, wide streets, boundless tundra on the horizon. We wade through the squalls of rain, and we end up in a warm, welcoming place offering delicious pizza and decent coffee with smiling people and a playroom for kids. Entrepreneurs do change the world. So many thanks to Eugeniy Papushev, our partner in Norilsk. He assumed the risks and created something that hadn’t been there before. It wasn’t easy. Just imagine it: pizza sauce and flour for the pizzeria are delivered by ships through the Northern Sea Route, and fresh vegetables—by air on planes. I’m thrilled that this pizzeria is showing profits and Dodo Pizza made this stern city a bit brighter, warmer, and more cheerful. It’s the utmost pleasure of our business.

 

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On September 1st, the search term “dodo pizza” made to the trending section in the Apple Store—along with “minecraft free download” and “Yandex.taxi.” And we weren’t having a special promo that day. Parents were simply ordering pizzas for their kids to celebrate the beginning of the school year, and they were looking for our app. Just imagine it! Among all of the requests and products that such a big country has to offer, we made it to the top seven trends. We’ve become a part of Russia’s social life. And seven years ago, Dodo Pizza was just...

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