How to reinvent franchising with tech and transparency

Dodo Pizza is a digital-first pizza delivery franchise and one of the world's fastest-growing QSR brands. In 2019, Dodo Pizza saw $313M in system sales (46% growth from 2018).

Currently, Dodo Pizza is the largest pizza company in Russia (it's as big as Domino's and Papa John's combined) and Kazakhstan. Overall, the brand is active in 13 countries in Europe, Asia, Africa and the US and has more than 500 units.

In one killer package, Dodo Pizza offers

1. a modern innovative brand,
2. a fair and radically transparent franchising system,
3. cutting-edge proprietary IT products (also known as Dodo IS).

In 2018, Dodo Pizza...

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Dodo Pizza is coming to Slovenia! Our first shop will be open in Ljubljana by the end of the year, or in the beginning of 2019. Our partner is now looking for a location. And he is driving around the city in this car :). #GODODO

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Twice he almost cried because of Dodo Pizza. First, after reading a book about the company’s founder, Fyodor Ovchinnikov. Second, when washing the dishes at Dodo Pizza in Pargolovo in the suburbs of St. Petersburg.

Yuri Kostin didn’t consider himself a softy. He used to work at a market. He handed out leaflets in the streets and helped with the family business. He grew up in Syktyvkar, Russia, earned a scholarship in Sweden, and studied and worked in Finland. He now was a father of three kids.

An arduous toil couldn’t scare him off. Otherwise, he wouldn’t have come to...

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Last Saturday happened to be a very tough day for our company. And this week is going to be even tougher.

We’ve been working on our first campaign on national TV for the whole year. It was a complex project involving every aspect of our business. We and our partners invested more $1.6 mln in it. And on Saturday, just when the sales got to their peak, a part of our system failed because of a too-high workload.

It led to a major meltdown in our business. Our website and mobile apps didn’t work for three hours. And most of...

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This week, we’ve launched our first national ad campaign in Russia. It’s a huge step forward for the company, a new level, and on top of that, a great opportunity for our brand. Why?

It’s simple. Dodo Pizza has become the first brand to be promoted on national TV in the “pizza” category. Previously, our competitors aired their commercials only in regional blocks (for example, only in Moscow). Nobody did it across the country before us.

We’re investing a significant amount of money in this campaign—at least, for us. 100 million rubles—around $1.6 mln. We had to find the best...

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