How to reinvent franchising with tech and transparency

The story of Dodo Pizza might look like a fairy tale.

Seven years ago, a dreamer from a small northern Russian city decided to create a global business. Owning no money, he had something more valuable—a prospective idea and his faith that it was possible to achieve his dream. He aimed to start a global pizza franchise built around a cloud IT system. He chose pizza because this product is known all over the globe, and pizza delivery is one of the most popular small businesses in the world.

He believed that even in...

We now receive requests for our franchise from all over the world—from Germany and Nigeria, Canada and Australia, Switzerland and the UAE….

These emails prove to us that people from different countries have started to see the same value in what we’re building (our cutting-edge IT system, up-to-date branding, and agile business culture based on radical transparency).

The question is: what should we do with these requests? The Dodo Pizza brand is already present in 10 countries, from the United States and China to Lithuania and Romania. And to an outsider, our choice...

We’re opening a pilot cutting-edge pizza shop in China.

There will be no cashiers and cash desks, and it won’t be possible to pay with cash at this pizzeria. All orders and payments will go through our mobile app on WeChat messenger. The pizza shop will be located downtown in the heart of one of the largest cities in China in a place with intense pedestrian traffic. We’re going to sell lots of good pizzas for a pretty good price.

So we’re now actively looking for WeChat developers. If you have any experience in developing apps for WeChat or in collaborating with developers from China, we’d be happy to learn from you. Any help will be highly appreciated. Please, leave a comment here or reach out directly to our CTO, Alexander Andronov, at a.andronov@dodopizza.com. Thanks a lot in advance!