How to reinvent franchising with tech and transparency

This week, we’ve launched our first national ad campaign in Russia. It’s a huge step forward for the company, a new level, and on top of that, a great opportunity for our brand. Why?

It’s simple. Dodo Pizza has become the first brand to be promoted on national TV in the “pizza” category. Previously, our competitors aired their commercials only in regional blocks (for example, only in Moscow). Nobody did it across the country before us.

We’re investing a significant amount of money in this campaign—at least, for us. 100 million rubles—around $1.6 mln. We had to find the best...

We’ve just opened our 300th pizza shop. Ta-da! To be honest, none of us can fully process this number. But we should—if we mean to stay in business.

Fast growth cannot be sustainable if you don’t evolve at an even faster pace and adapt to new challenges that present themselves when you get to the next level.

Our team has reached a landmark, and we have a feeling that the company now needs to revamp its strategy and rethink its principles.

Here is a recap of what we’re going to do differently in 2018.

The story of a world-shaking innovative enterprise should start in a garage. The story of a flying pizza is no exception to this rule. One day in the spring of 2014, a police department in Syktyvkar, a city in Northwestern Russia, got a call from a concerned person who reported that a few suspicious young men occupied a garage in his neighborhood. They were making a lot of noise and were bothering all the respectable citizens living in the area.

When policemen arrived at the location, they did find a few people in the garage, although the crime scene looked somewhat...