How to reinvent franchising with tech and transparency

These five habits I list off below distinguish people who fail. I’ve discovered these traits after watching dozens of our partners.

We at Dodo Pizza provide all our franchisees with an equal amount of support. They all undergo the same training. Everyone gets identical instruments for their business (management system, marketing guidelines, IT solutions).

Not everybody gets identical results.

You might think of a franchising business as a social experiment that can help you determine which strategies to avoid if you want to succeed.

Because those who don’t have a lot in common.

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Fat lazy cats. The more successful you get, the more likely you will turn into one of them.

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It’s time to sum up the results of 2017 for Dodo Pizza. The main point: we haven’t made it.

In the beginning of 2017, we publicly set an ambitious goal: end the year with 400 pizza shops in the chain. This number looked insane and fantastic, but we did the math and came up with a solid plan that made it look doable.

We have always been setting challenging goals to hit in order to push ourselves out of our comfort zone and come up with unconventional solutions. We’ve worked hard. We’ve done probably everything we could. But we didn’t succeed.

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Denis Chernobaev says that his world has turned upside down since he got a new job. That job was nothing fancy: Denis became a pizza shop manager. Not that much of a career move for a guy who used to work at Mars and enjoyed all the office perks such a legendary global company can offer. I hopped on a call with Denis to chat about why he traded Mars for Dodo Pizza — and what an office manager can learn if he becomes a person whose job is to follow the office’s...

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