25 March 2016
My father has never been to America and hasn't met a single American in his entire life—and yet my dad is pretty sure that he knows everything about America and the Americans. He's seen many movies, he's heard some stories on the news, he's read a few books—and now Dad is of the opinion that he doesn't need anything beyond that to make his judgment. Here's the thing. There are millions of people like him all over the world.
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17 March 2016
It was an obvious and frightening risk, but we plucked up our spirits and took a leap of faith. The Dodo Pizza grand opening was coming, and we had to decide how to let people know that there is a new pizzeria in town. We could place some ads in local newspapers. We could give away flyers on the streets. We could launch an online contest. But instead of all this common marketing stuff, we decided to try out just one thing: give a free pizza to each of the 500 people who signed up for our pizza trials.
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27 February 2016
Some folks say that we will fail in the US because we don’t know the market. And that’s (partly) true. We don’t. That’s why we’ve decided not only to open a pizzeria in the US, but to set out on the Dodo Pizza expedition.
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11 February 2016
As mentioned in previous posts, we’ve challenged ourselves to develop a super simple website where you can order a pizza in just two clicks. But since our business model is new to the market, the website also plays the role of a platform where Dodo Pizza clients can learn more about our company. Our business is all about teamwork, transparency, great value for fair prices, simplicity, and IT. How do you keep a website simple and at the same time let it speak for the company without getting too serious?
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25 January 2016
Let me tell you one thing right off the bat. We aren’t smarter than the smartest people in the market. That’s not the case. We have just been more determined. It turns out that sometimes, determination is all you need to make a difference and get what you want. At least, now we’ve got what we wanted—a website where you can order a pizza in just two clicks, even though it usually takes around a dozen or more.
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